Although we’re in at least the seventh decade of the Digital Era, and people realize how integral social and digital technologies are to both our personal and professional lives, there is still a very strong tendency to underestimate the critical role of digital property in managing a brand identity, pursuing goals and objectives, and managingRead… Read more »
Even though social media is fully integrated into the global culture and economy, many leaders are still reluctant to put themselves and/or their organizations in a position where they may have to listen to and/or engage with various stakeholders via these public channels. They tend to fear potential reputational harm and/or the stickiness of havingRead… Read more »
There are three main phases to becoming a digital organization: digitization, digital engagement, and digital transformation. This post offers a lay oriented description and assessment of these phases. The objective is to help leaders who are digital rookies develop a conceptual foundation for understanding where their organizations have been, where they are, and – mostRead… Read more »
Managing risks is part of the cost of doing business, and managing them well can be a competitive differentiator, in both the economic marketplace and the war for talent. A relatively small percentage of organizations have addressed Digital Era risks in a meaningful way, however. This post provides an overview intended to help organizational leadersRead… Read more »
Most people have heard of SlideShare, but they probably don’t realize how powerful and diverse the platform is, or the important role it can play in their content marketing and digital engagement efforts. This post offers seven reasons for taking another look and considering an upgrade. According to this infographic, SlideShare is the “quiet giantRead… Read more »
Transforming talent management requires digitization and leveraging social and digital technologies to promote and enhance communication, collaboration, and engagement. This post presents some of the ways in which social and digital technologies are transforming talent management throughout the employee life cycle. All of the practices are currently possible based on available technology; however, none ofRead… Read more »
With the remarkable growth in social media, mobile devices and apps over the past five years, traditional websites may seem passé and maybe even a bit quaint and antiquated. But for most organizations they remain their primary digital presence, serve as the home base of their digital networks, and are at the core of theirRead… Read more »
For a host of reasons, many organizations have been taking a Digital DIY (Do It Yourself) approach to pursuing technology initiatives, both externally and internally. Though the motivations for these approaches are understandable and seem logical on the surface, more often than not they are suboptimal strategies that aren’t in an organization’s best interests. ARead… Read more »
Successful digital transformation in organizations is built on a foundation of strategic goals and objectives.The building blocks are leadership, governance, digital competencies, education and training, and change management. An organization’s culture is the mortar that connects and binds everything together. All organizations will be transformed by social and digital technologies – it’s a question ofRead… Read more »
Not content to focus on the benefits that social and digital engagement can bring, some advocates like to issue warnings about the inevitable demise of organizations that don’t jump on the social and digital bandwagons. Succumbing to that pressure, or perhaps feeling compelled by the bandwagon effect itself, leaders have gradually become interested in addingRead… Read more »