Even though they may have moved past the idea that it’s a passing fad, many leaders are still trying to figure out whether, when and how they should begin to transform their organization into a “social enterprise.” Others may feel they have made the proper commitment to start down the path to becoming a socialRead… Read more »
I have previously written about the 5 Main Barriers to Digital Engagement by organizations, their leaders, and other senior professionals. These barriers include lack of knowledge and understanding of social and digital technologies, framing that leads to risk aversion, poor/no roadmaps, and inadequate resource allocation. A related issue involves concerns over the ROI of socialRead… Read more »
I continue to be amazed by the number of anemic profiles there are on LinkedIn, how easy it is to access Facebook activity that’s not intended for the public, how many people have no filter and/or no sense of time and place when they post on Twitter, and how uncivil people can be when commentingRead… Read more »
Here are some of my thoughts about what never-ending social and digital technology trends mean for professionals in all functional areas, at all career stages, and in organizations of all types and sizes (in other words, everyone!). Armed with this knowledge and insight, I hope folks will give serious consideration to how they will bridgeRead… Read more »
Several years ago, when social media was really starting to take off, the idea that an individual or organization could successfully engage in “just minutes a day,” was rampant. Then reality sunk in and people recognized that effective engagement requires time, hard work, and commitment. Finding ways to be more efficient and effective was stillRead… Read more »
Recently I published 7 Simple To Dos for Rookies to Enhance Their LinkedIn Profile, the first in a three-part series that offers a “crawl-walk-run” approach to helping folks upgrade their LinkedIn profiles from anemic to impressive and effective. The first post focused on a handful of basic things people should do to make sure theyRead… Read more »
To some people it may seem rather ridiculous to share this kind of guidance in 2014, but judging from the anemic LinkedIn profiles I view on a daily basis, it’s clear that it’s advice people still need. I know everyone is busy, but if how they represent themselves as professionals is important to them (andRead… Read more »
Many individuals and organizations continue to struggle with the question of social media ownership, which involves the accounts themselves, individual and page profiles, platform content and posting activity. Most of the related laws and regulations were written long before today’s social technologies were even created, let alone widespread, and there are few legal and businessRead… Read more »
When thinking about the digital engagement of active social media users, rookies generally alternate between wondering (often enviously or wistfully) “How do they find the time?” and scoffing (often dismissively and disdainfully) “How do they have so much ‘free’ time?” In our overcommitted, busy lives, lack of time is a common lament. Many people areRead… Read more »
I’ve been giving talks to social media rookies since 2009. The focus of these talks varies depending on the audience, and the details have evolved over time, but there are certain social media engagement principles that I highlight in almost every presentation. These principles are an extension of the ideas I shared in Social MediaRead… Read more »