APMP-NCA Roundtable "The Business Case for Desktop Publishing"

Desktop publishing is so often overlooked as a trivial task in the overall proposal process. It is given little time in the proposal schedule, few B&P dollars, and often forgotten about until the very end of the proposal. Yet, desktop publishing can make or break your proposal. Good formatting and document design can condense pages (to fit into page limits), give evaluators a sense that your company is polished and professional, and instill trust in the evaluators’ minds.

Find out how to pioneer the science—and get the positive financial benefits—of great desktop publishing at APMP-NCA’s July Roundtable.

Register online at: http://www.apmpnca.org/announcements/072110_roundtable/

Senior BD leaders: Come to the July 21 Roundtable and take away a:

•Clear understanding of all the challenges and complexities involved in desktop publishing
•Strong case for adequately allocating time and resources to the task
•Strategy to allocate enough time, budget $, and resources to desktop publishing tasks during the entire proposal lifecycle

And for all other proposal professionals, find out how to:

•Articulate the tangible benefits of effective desktop publishing for winning proposals
•Use this desktop publishing “ammo” to go back to your leaders and ask for more resources/time to do this task
•Make the most of the time and resources you have devoted to desktop publishing

Our presenter, Colleen Jolly, APM.APMP, is an industry expert in proposal graphics and desktop publishing, and a frequent presenter at APMP and chapter events around the world.