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Mary J. Blige Pitching NASA Programs - Which Celebrity Could Help Your Agency/City/State?

Mr. GovLoop's "Top 5" this week suggests some potential public service jobs for Ashley Judd now that she's secured her Master's of Public Administration from Harvard's Kennedy School.

Then I saw a tweet from @NASA with a link to this video:

 

So which celebrity could bring awareness about a project or program being run by your agency, city or state?  


Tags: Just for Fun, Mary J. Blige, NASA, celebrity, communications, marketing

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Hmmm this is a good question. I think that a lot can go right with celeb endorsements (look at New Orleans) but I also think there are more misses than hits with those campaigns. Just the other day I saw that Mississippi has hired David Hasselhoff to do a one hour special promoting the state as a tourist location: http://www.my601.com/news/local/story/Barbour-Montgomery-Gentry-Won...

Not sure that the Hoff is a good choice.
Jack Bauer...I mean Kiefer Sutherland for citizen emergency preparedness
I like this one! Big '24' fan here...
Sorry, Morgan Freeman has you beat. We collaborated with him briefly on P!N (Plan !t Now)
Boo! I just can't see Bauer making an emergency plan and packing a ready kit for his family. And this is why celeb endorsements go awry.
Nice job NASA! I'd like to see Thad Allen - the "Master of Disaster" - team up with Tom Ridge, the fist DHS Secretary to encourage citizens to join the Department of Homeland Security.
The last 'five steps to fight the flu' public service announcement in Illinios sucked. I'm sure we could get Vince Vaughn to do one on the fly that would be a something that would get the message out.
Would not trade John Berry for any celeb.
Remy Munasifi, the viral video celebrity, did quite the viral video promo for Arlington.
Without a doubt, people would listen to, and trust, Tom Hanks. If Hanks became the face and voice of any agency, it would be a major coup.
NASA always wins! Hanks has done work with NASA.
It has to be a voice and/or a face that the public trusts. My mind turns to those who already have a presence through the private sector...Gene Hackman, Morgan Freeman, Campbell Scott, James Earl Jones, Dennis Haysbert (from the Allstate commercials).

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