What's the buzz about Census Ads at This Sunday's Super Bowl?

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Permalink Reply by GovLoop on February 5, 2010 at 12:21pm

A great plan and strategy. Really look forward to seeing the ads in the Super Bowl. An added benefit I see is that now everybody watched the ads online after the game. So that brings extra viewership to the Census materials

I wonder if this is the first time a government agency has advertised in the Super Bowl. I think it's a great idea.

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Permalink Reply by Jay S. Daughtry on February 5, 2010 at 3:34pm

I'v seen the previews of the ads. It's a clever campaign, and, I believe, is creating and will create the buzz that the Census Bureau is after. Hopefully, that leads to the actions and results you've designed it for. Thanks for posting an "insider's perspective" and creating additional exposure here on GovLoop.

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Permalink Reply by GovLoop on February 7, 2010 at 4:35pm

Just saw one of the Census commercials in the pre-Super Bowl warm-up. Pretty neat. It said "to be continued" so I'm looking forward to the rest of them.

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Permalink Reply by Jeffrey Levy on February 7, 2010 at 10:35pm

You absolutely ROCKED it! And you clearly thought a lot about how to tie into the ad with your FAQ and real-time Twitter response.

I'm just so impressed. Truly a stunning example of how good thinking occurs in gov't.

Try tweetreach.com to check out how far your tweets went. I searched for "@uscensusbureau 25" and maxed out their report at 50 tweets and more than 50,000 people. Apparently for $20 you can get a fuller report up to 1500 tweets. Probably worth the money to demonstrate the effectiveness of coordinating all your channels.

You're definitely getting RT a huge amount. Even some critics are repeating your statement about the savings, which means your message continues to spread.

Congrats again!

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Permalink Reply by Joanne Dickinson on February 8, 2010 at 11:40am

Thanks for the reference to tweetreach. Looking into it now.

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Permalink Reply by Steve Lunceford on February 8, 2010 at 8:28am

Joanne, great comms campaign built around the SuperBowl buy. One thing you could/should look at adding is a bit more interactivity, perhaps @ing some of those who are questioning the dollars spent and sending them to the FAQ. Only pushing out to your Twitter followers will only spread the message so far - you can increase that reach by directly engaging (yes there's some risk in that approach, but also reward).

Blogged about the great job you did: http://bit.ly/crq7xm

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Permalink Reply by Joanne Dickinson on February 8, 2010 at 11:29am

Definitely will incorporate your ideas. Thanks.

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Permalink Reply by Joey White on February 8, 2010 at 11:30am

Wow, you turned me from a doubter into a believer. All I initially saw was millions of taxpayer dollars going out the window, but you make a great case for why this is actually a savings over where the money could have otherwise gone towards outreach efforts and it looks like you're doing a great job of spreading the information through other media channels. I like it!

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