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IMO probably should be read and fully understood prior to 1 March when Google is putting it in place...

Have attached a PDF file which was created from the HTML file

from Google:

There are many different ways you can use our services – to search for and share information, to communicate with other people or to create new content. When you share information with us, for example by creating a Google Account, we can make those services even better – to show you more relevant search results and ads, to help you connect with people or to make sharing with others quicker and easier. As you use our services, we want you to be clear how we’re using information and the ways in which you can protect your privacy.

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Good followup story: especially IF one remembers that ACLU has an axe in the fire.....

ACLU Lens: Google's New Privacy Policy

There is quite a bit of misinformation floating around about the changes to Google privacy policy. Please read this blog post from the head of our public policy team, which helps to make clear the aims. 1) make the privacy policy simpler & easier to understand and 2) make our users' experience seamless by allowing more sharing of information among products when they're signed in.

Read more here:

http://googlepublicpolicy.blogspot.com/2012/01/changing-our-privacy...

More information:

From San Jose Mercury News:

SAN FRANCISCO -- A privacy watchdog has filed a federal lawsuit against the Federal Trade Commission in a bid to stop Google (GOOG) from rolling out its new privacy policy.

In an unusual legal maneuver, the Electronic Privacy Information Center is asking a federal judge to issue a temporary restraining order and injunction that would require the FTC to enforce the consent order it reached with Google last year.

Google settled with the FTC on charges that it deceived users and violated its own privacy policy when it launched the now-defunct Buzz social network. The Electronic Privacy Information Center, or EPIC, filed the original complaint that spurred the settlement, which requires Google to evaluate existing and new services for potential privacy pitfalls.

Google is set to roll out its new privacy policy March 1. EPIC says the new policy violates the consent order and should be halted.


From EPIC.org


EPIC Sues Federal Trade Commission to Enforce Google Consent Order
EPIC today filed a Complaint and a Motion for Temporary Restraining Order and Preliminary Injunction  in Federal District Court in Washington, DC. EPIC is seeking to compel the Federal Trade Commission to act prior to March 1, when Google plans to make changes in its terms of service that will make it possible for the company to combine user data without user consent. EPIC alleges that this change in business practice is in clear violation of the consent order that Google entered into on October 13, 2011. The consent order arises from a complaint that EPIC brought to the Commission in February, 2010 concerning Google Buzz and a similar attempt by Google to combine user data without user consent. For more information, see EPIC - In re Google Buzz, FTC - "FTC Charges Deceptive Privacy Practices in Google's Rollout of Its Buzz Social Network."

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