Fighting resistance within the company against social media, suggestions needed?
A video that demonstrates the power of social media http://www.youtube.com/watch?v=sIFYPQjYhv8. This is a very powerful video.
I work for a defense contractor and I have been for more than two years trying to convince the company the power and importance of social media. But, as you can imagine resistance is every where. I thought I would show this video at one of my next meetings, but I am uncertain about it because I believe most of the retired military employees would think these numbers are made up.
Suggestions? Thank you in advance for any input.
I work for a defense contractor and I have been for more than two years trying to convince the company the power and importance of social media. But, as you can imagine resistance is every where. I thought I would show this video at one of my next meetings, but I am uncertain about it because I believe most of the retired military employees would think these numbers are made up.
Suggestions? Thank you in advance for any input.
Tags: employees, media, resistance, social
Replies to This Discussion
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Permalink Reply by Alan Huynh on -
It's about engagement. The numbers don't matter, the engagement aspect is vital. A lot of cities turn off social functions once they start receiving it, rather than actually embrace it. I just wrote a post on it on my blog, you can read it here:
http://govtdub.posterous.com/dear-cities-a-little-negative-feedback...
I think if you could find a coffee shop, grocery store, or some community figure that has done a great job in creating a community and using that as an analogy on the importance of utilizing social functions, might give you a better chance convincing the older retired fellows.
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