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The Robert Wood Johnson Foundation offer "a new frame for talking about the social determinants" in the report called A New Way to Talk About the Social Determinants of Health. The new frame seeks to depoliticize the topic and allow people to find more meaningful connections between society and health outcomes. What do think?

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I thought there were some good recommendations in the paper around contextualizing your presentation and not making it to complicated and embedding it within well accepted values. But honestly, it was difficult for me to step outside of my "progressive" mindset and not be very frustrated with the lesson 7, that "...describing actual disparities consistently evokes negative reactions." Ugh!

Cognitive neuroscience shows that we have brain pathways wired for empathy, but there are secondary processes (fear, aggression etc) that can overlay that wiring and be manipulated by various groups and institutions. How do we present, talk about the realities of inequalities in a way that will tap into that empathy wiring and yet keep my integrity?

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