Call for Speakers: Strategic Internal Communications for Government

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January 23 - 26, 2012 ~ Ottawa, Ontario

• January 23 & 26, 2012: Pre- & Post-Conference Workshops
• January 24 & 25, 2012: Plenary/General Session Presentations

Topics include, but aren't limited to:

Engaging employees at all levels by connecting them to your organization's goals and strategic plan for the future

Reinventing the role of the communication function from tactical implementers to strategic change managers

Using leadership communication to build employee trust

Overcoming limitations of tools and tactics to implement your strategy

Motivating employees at all levels of your organization to be committed to and carry out your strategy in their daily jobs

Creating a social media (blogging, podcasting, wikis, etc.) strategy to drive performance-based communications

Setting measurable communication objectives that connect internal and external communication activities with bottom-line results

Linking communication objectives and goals to your strategy

Fostering mission-focused employee behavior and culture to support agency goals

Measuring the impact communications has on relevant performance measures such as quality, service and cost

Integrating an employee engagement campaign into your communications plan to positively affect the bottom line

Determining the right metrics for key strategies and deliverables

Involving the right partners (Communications, HR, Marketing, Operations, etc.) across your organization to engage employees and drive results

Developing an internal branding campaign-- communicating to your employees to build your brand, change their behavior and impact your organization's bottom line

Transforming your day-to-day operations make them results oriented

Format of the conference will be similar to the Advanced Learning Institute's December Strategic Internal Communications conference: http://www.aliconferences.com/conf/internal_comm_ca_1211/index.htm

To be considered as a speaker please submit a short 2 paragraph abstract outlining the case study you wish to present, topics you will discuss, and 3 to 4 bullet points listing key takeaways. Abstract submission deadline is Friday August 26th.

Email abstracts to erin@aliconferences.com or email me for more information