From today's Federal Coach article:
Let’s start with the recruiting pitch. You should have a clear message about your organization and mission, as well as a straightforward description of the job to be filled....
Putting all this into action will require that every agency and every office develop its elevator speech – that 30-second, plain-English pitch that explains your role and mission. You also need what I call a “Metro ad”: a short, catchy written pitch that’s capable of drawing someone’s interest even if they’re standing on a hot, crowded Metro full of tourists.
This means agencies must stop posting vacancies on USAJobs.gov that contain mind-numbing job descriptions and instead read more like incredible opportunities.
Hi All, I'm very excited to have stumbled across this group. I received an email about a post from a member of Government 2.0 Club which led me to Web Manager University then onto PlainLanguage.gov…Continue