The Value of Tweets
Title: "Who Gives A Tweet? Evaluating Microblog Content Value
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INTRODUCTION
Microblogging has been found to have broad value as a news and communication medium but little is known about fine-grained content value. Existing studies focus on signals of positive or negative reactions like retweets and unfollowing , but these signals capture only extreme reactions. Users’ reactions to their feeds are often varied: items can bore, can spur interest, can be funny. However, there are no existing public signals for investigating users’ more nuanced reactions at a large scale. If we could better understand what users do and do not value, and why, we could: 1) derive design implications for better tools or automatic filters, and 2) develop insight into emerging norms and practice to help users create and consume valued content.
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whogivesatweet-cscw2012.pdf, 248 KB
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Replies to This Discussion
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Permalink Reply by Henry Brown on -
Press Release from Carnegie Mellon University:
Quarter of Tweets Not Worth Reading, Twitter Users Tell Researchers
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PITTSBURGH—Twitter users choose the microblogs they follow, but that doesn't mean they always like what they get. Researchers at Carnegie Mellon University, the Massachusetts Institute of Technology and the Georgia Institute of Technology found that users say only a little more than a third of the tweets they receive are worthwhile.
Other tweets are either so-so or, in one out of four cases, not worth reading at all.
Twitter says more than 200 million tweets are sent each day, yet most users get little feedback about the messages they send besides occasional retweets by followers, or when followers opt to stop following them.
"If we understood what is worth reading and why, we might design better tools for presenting and filtering content, as well as help people understand the expectations of other users," said Paul André, a post-doctoral fellow in Carnegie Mellon's Human-Computer Interaction Institute and lead author of the study.
He and his colleagues — Michael Bernstein and Kurt Luther, doctoral students at MIT and Georgia Tech, respectively — created a website, "Who Gives a Tweet?" to collect reader evaluations of tweets. They will present their findings Feb. 13 at the Association for Computing Machinery's Conference on Computer Supported Cooperative Work in Seattle.
People who visited the "Who Gives a Tweet" site were promised feedback on their tweets if they agreed to anonymously rate tweets by Twitter users they already were following. Over a period of 19 days in late 2010 and early 2011, 1,443 visitors to the site rated 43,738 tweets from the accounts of 21,014 Twitter users they followed....
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Permalink Reply by Leonel B Sarabia on -
Social Media is new to billions of people all over the world. Discussions and comments come from NOW feedback. Action groups are moving faster in their response to countless Tweets, Facebook, and other medias. I predict that our world will improve once Social Media becomes a "teacher" instead of a "lecture".
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