What do you use to measure social media analytics?

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Permalink Reply by Carla Voorhees on April 20, 2011 at 9:25am

Wow, there are so many, and it depends on what you're trying to measure! I'm really focused on building an influencer network for Armed With Science (shameless plug - http://science.dodlive.mil). As you mentioned, Klout, Radian6, Vocus even has some charting. Measured Voice, OhMyGov, Spreadfast, Post Rank, Unilyzer. There are so many - but what really matters is what you want to track.

 

While I haven't used it because it costs money, Hootsuite Analytics looks like it might be pretty powerful - they have an influencers module in their analytics that looks promising. Has anyone used this?

 

In short, I don't think I've found the magic bullet, especially for tracking influence and influencer networks. For general engagement monitoring, I find the combination of an @mentions column in twitter, email notifications of facebook comments, and a google alert seem to do a pretty good job of finding what is out there.

 

-Carla Voorhees

Defense Media Activity

Armed With Science

Permalink Reply by Robert Singleton on March 20, 2012 at 5:56pm

Google analytics is the best to track referrels from social media/overall pages views.
Twittercounter.com is unbeatable for twitter analytics.
Then there are aggregating services like Klout and Kred, that track your influence across multiple platforms. Those are the best for mananging a full social media campaign.