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Government Social Media Leaderboard

How does your agency's social media presence stack up?
Your agency has 400 Facebook fans - is that good or bad? 3,000 Twitter followers - is that a lot or not enough? Who is the best comparison agency? 

That's why GovLoop has teamed up with OhMyGov's analytics division to bring you the Government Social Media Leaderboard below. Here, you'll find the leaders and laggards in the pursuit of publicity and engagement.  Clicking on the columns will reorder the data.  Clicking on an agency name or the Full Leaderboard link will open OhMyGov's gov-centric medial analysis platform.  Enjoy!
What's your take? Anything surprising?
How does your agency fare?
Leave a comment below.

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Comment by Amanda Villegas on April 23, 2013 at 2:20pm

I am looking for a leaderboard of State agencies. any suggestions?

Comment by Andrew Einhorn on June 12, 2012 at 1:11pm

Ok, good to know. Yes, we can create any group around anything and track that group or search across that group in various ways, whether you want to track, say, a group of academic research orgs interested in USGS or a segment of USGS. For the EPA, we create a group for their agency that contains all the agency components so they could search across their agency for duplication or updates, and so they could see different divisions side by side. Check out their unique leaderboard here: http://mediamonitoring.ohmygov.com/leaderboards/full?act_type=Agenc...

Comment by Scott Horvath on June 12, 2012 at 10:30am

Hmm...no. Now that you're explaining this, I think I'd rather have the aggregate number there and not have them separated out. All the account are a part of the USGS and not separate entities. In other words, they're a a part of the USGS brand and organization, and not their own organizations. So splitting them off into separate "organizations" wouldn't make sense. 

Is there a way to create a grouping of accounts? For example, is there a way to say show aggregate totals for "State based accounts" vs "Topical accounts" ? That's probably a more custom option based on a per user basis, but it might be possible to at least add the aggregate totals beneath the chart when multiple accounts are selected. That would give the same metrics information.

Comment by Andrew Einhorn on June 12, 2012 at 9:34am

Thanks. Eliminated that FB account. For the organization, would you want to see each state and each topic have its own account? If we did that, for example, USGS Oregon would be broken off into a separate account with its corresponding social media handles. Likewise, USGS Energy would no longer be part of USGS HQ's account. As a result, the numbers would not aggregate any more. Is this the desired format?

Comment by Scott Horvath on June 12, 2012 at 9:23am

Andrew,

We have one main account (@USGS) and then we have other accounts which are either topical based, or state based. We also have one called @USGSLive which is for live-tweeting of events...that could be considered topical based. All of our accounts are listed on http://usgs.gov/socialmedia and we keep that list up to date.

One note is that you can remove the nbii.gov Facebook account. It's no longer valid. 

Comment by Andrew Einhorn on June 12, 2012 at 9:18am

A completely logical assumption as it is not immediately obvious until you visit the source of the info. We're trying to work with each agency to set the accounts up as they would like them, as each has a slightly different way of assessing performance agency-wide e.g. by region, by account, or all at HQ level. If you have insight into how USGS's accounts should be organized - if different from the way we have it - I'm all ears!

Comment by Scott Horvath on June 12, 2012 at 8:11am

Thanks Andrew...now I understand. Looking at this chart it wasn't obvious to me that the number included all USGS accounts vs just the main one. My assumption was it was just "HQ" type of accounts and not an aggregate of all based on the labeling in the drop down.

Comment by Andrew Einhorn on June 12, 2012 at 8:04am
Scott - that's the total across 20 twitter handles listed under USGS. Click the agency name and then click the charts tab. The accounts are listed on the left. You can filter out the accounts to show individually if you want in this area.
Comment by Scott Horvath on June 12, 2012 at 6:49am

Does anyone know about specifics on the numbers related to Twitter Followers (total)? For "Geological Survey (USGS)" it shows 270K+. But we currently have 217K+. Where is that coming from? Are those a total number of followers EVER that clicked "Follow" but may have stopped following? If it's not excluding dropped followers, then it should be updated with a correct label. But that would also be a telling statistic. That would mean, over time, we've lost 53,000 followers which is about (if my math is correct)....an 80% retention rate in followers.

Comment by Andrew Einhorn on February 9, 2012 at 3:10pm

That question has been the bain of our existence during development. We decided to try and keep the accounts as neatly tied to the level of the org as possible, e.g. VA would only have the highest level accounts associated with it and each VISN would have its own account. This makes for more apples to apples comparisons since if we didn't do that, the bigger agencies would always have higher numbers given that they have more public affairs/new media offices and divisions. We've held off on doing all military bases and all the subregions for now until we have a better understanding from each agency how they would manage them. Everyone seems to be a little different. Appreciate any input.

Comment by JR DeLaney on February 9, 2012 at 2:37pm

This is great. For the Facebook pages, is that for the single, agency page, or with all the pages that are related to that agency. For example, the VA has multiple Facebook/Twitter feeds, with each VISN or Regional Center having their own page/feed.

Comment by Andrew Einhorn on February 7, 2012 at 4:39pm

Internationally? What data would they want to compare -all US agencies vs all UK? US-run tourist sites vs foreign?

Comment by GovLoop on February 7, 2012 at 2:42pm

Andrew - got any stats on international?  Big 5 countries like UK, Canada, Australia, etc

A couple people have pinged me on it...

Comment by Neelu Modali on February 2, 2012 at 10:25am

The summary analytics are nice, but they are somewhat relative.  For example, the USMC is likely to aggregate more Facebook fans than the Bureau of Census, simply because of their public presence (think football game ads).  To me, the interesting numbers are from the trending analytics - i.e. change in followers, fans etc.  Daily, weekly and monthly gains in fans/likes/followers/mentions are actionable points of information.  This is great!  Would love to be able to dig deeper...and perhaps view things in a more dashboard, real-time mode.  

Comment by Andrew Einhorn on December 21, 2011 at 10:08am

I promise state and local is coming soon! Lots of data to pour through and clean before that happens. Any specific comparisons you all want to see e.g. cities, governors, etc?

Comment by Glenn Batuyong on December 14, 2011 at 8:22pm

Agreed. I would like to see this program measure state and local agencies also!

Comment by Andrew Einhorn on November 30, 2011 at 12:59pm

The dates are flexible based on the date selector in the upper right corner - day, week, month.

Comment by Alice Lipowicz on November 30, 2011 at 12:39pm

Hi, does anyone know the dates for the data on the Leaderboard?

Comment by Andrew Einhorn on November 29, 2011 at 6:21pm

Thanks Neil - we'll take a look right away and tweak. We've been revamping and testing the crawlers on our staging site in prep for a big update coming this week. That should address any short counts and some other issues we're aware of and working through.  I suspect you'll see a bump later today and then again after the push of the code patches later this week. Please let me know if you do not.

Comment by Neil Bonner on November 29, 2011 at 5:05pm

The "Twitter mentions" dashboard doesn't seem to work or at least capture what I think it should. For example, TSA is mentioned TONS of times on Twitter, yet TSA doesn't appear in the Top 15 agencies for Twitter Mentions.

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