Government Social Media Leaderboard

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Comment by Andrew Einhorn on February 9, 2012 at 3:10pm

That question has been the bain of our existence during development. We decided to try and keep the accounts as neatly tied to the level of the org as possible, e.g. VA would only have the highest level accounts associated with it and each VISN would have its own account. This makes for more apples to apples comparisons since if we didn't do that, the bigger agencies would always have higher numbers given that they have more public affairs/new media offices and divisions. We've held off on doing all military bases and all the subregions for now until we have a better understanding from each agency how they would manage them. Everyone seems to be a little different. Appreciate any input.

Comment by JR DeLaney on February 9, 2012 at 2:37pm

This is great. For the Facebook pages, is that for the single, agency page, or with all the pages that are related to that agency. For example, the VA has multiple Facebook/Twitter feeds, with each VISN or Regional Center having their own page/feed.

Comment by Andrew Einhorn on February 7, 2012 at 4:39pm

Internationally? What data would they want to compare -all US agencies vs all UK? US-run tourist sites vs foreign?

Comment by GovLoop on February 7, 2012 at 2:42pm

Andrew - got any stats on international?  Big 5 countries like UK, Canada, Australia, etc

A couple people have pinged me on it...

Comment by Neelu Modali on February 2, 2012 at 10:25am

The summary analytics are nice, but they are somewhat relative.  For example, the USMC is likely to aggregate more Facebook fans than the Bureau of Census, simply because of their public presence (think football game ads).  To me, the interesting numbers are from the trending analytics - i.e. change in followers, fans etc.  Daily, weekly and monthly gains in fans/likes/followers/mentions are actionable points of information.  This is great!  Would love to be able to dig deeper...and perhaps view things in a more dashboard, real-time mode.  

Comment by Andrew Einhorn on December 21, 2011 at 10:08am

I promise state and local is coming soon! Lots of data to pour through and clean before that happens. Any specific comparisons you all want to see e.g. cities, governors, etc?

Comment by Glenn Batuyong on December 14, 2011 at 8:22pm

Agreed. I would like to see this program measure state and local agencies also!

Comment by Andrew Einhorn on November 30, 2011 at 12:59pm

The dates are flexible based on the date selector in the upper right corner - day, week, month.

Comment by Alice Lipowicz on November 30, 2011 at 12:39pm

Hi, does anyone know the dates for the data on the Leaderboard?

Comment by Andrew Einhorn on November 29, 2011 at 6:21pm

Thanks Neil - we'll take a look right away and tweak. We've been revamping and testing the crawlers on our staging site in prep for a big update coming this week. That should address any short counts and some other issues we're aware of and working through.  I suspect you'll see a bump later today and then again after the push of the code patches later this week. Please let me know if you do not.

Comment by Neil Bonner on November 29, 2011 at 5:05pm

The "Twitter mentions" dashboard doesn't seem to work or at least capture what I think it should. For example, TSA is mentioned TONS of times on Twitter, yet TSA doesn't appear in the Top 15 agencies for Twitter Mentions.

Comment by GovLoop on November 8, 2011 at 9:06am

FBI is growing and making a move this week...

Comment by CJ Lucke on October 24, 2011 at 12:52pm

I would like to see how local government agencies stack up.

Comment by Martha Garvey on October 17, 2011 at 1:26pm

I agree measuring is better than not measuring.  I am hoping , per Steve Radick, that 3rd generation metrics will be able to show, for instance, actions taken (or not taken) because of social media--flu shots gotten, DMV applications made easier, etc. Just because you "like" me doesn't mean you're going to do anything for me. :)

Comment by GovLoop on October 11, 2011 at 3:55pm

Good debate.

I actually think it qualifies for any measurement is better than no measurement as forces people to change behavior.  I've heard same debate on Gov't Agency Best Places to Work survey - is it really accurate?  Is it forcing the wrong behaviors?  But minimally I know it does actually work - agency leaders see themselves at the bottom and want to fix it.  For years before everyone knew needed to improve work environment but wasn't as much pressure to do it.

Same is my feeling with U.S. news & world reports college rankings.  Not perfect but it is mostly accurate and forces people to try to get better 

Comment by Mark Malseed on October 11, 2011 at 3:03pm

@Steve  Chasing numbers is not the reason we publish the Leaderboards. Chasing after better social media performance is. Metrics --- even basic ones like follower stats --- help improve performance in several ways: 1) they drive awareness;  2) they spur interest in deeper metrics, e.g. "If we can measure our fan count, what else can we measure?"; 3) they help focus the conversation around performance, e.g. "What are the REAL metrics we care about given our mission?"; and 4) they foster accountability. 

I agree with you that follower & fan counts aren't adequate measures of performance, but they can help identify those agencies "doing something right" and lead to better benchmarking and best practice sharing.

As you see in the dropdown menu above, our Leaderboards go deeper, with metrics on Tweets sent, Retweets, and overall Mentions of agencies on Twitter.  These begin to measure Engagement, which many people are rightly interested in.

Used properly, these metrics enable a communications pro or agency leader to get a nice picture of their own performance over time, as well as comparative view of how they stack up against peers. The Leaderboard view isn't the only way we publish this data, but it's a heckuva conversation starter.

What other metrics would you be interested in seeing here?

Comment by Steve Radick on October 10, 2011 at 12:11pm

Any thoughts on this "leaderboard" having a negative impact on agencies' social media efforts? Doesn't this reinforce the behavior of trying to get as many fans/followers/friends as possible vice using these tools to help your agency accomplish whatever your mission is? When I see things like this, I just worry that people will start to say, "well, the USMC is doing a better job than the Army at social media because they're ranked higher" when in reality, that's not necessarily true.  I guess I'd just like to see us get away from chasing numbers and comparing agencies based on those numbers.

Comment by Elza McGowan on October 2, 2011 at 11:12am

I cannot see the board anymore...was this pulled?

Comment by Mark Capaldini on September 28, 2011 at 4:57pm

There is still lots of upside for government agency utilization of social media.  If you're interested in this topic and a Federal government employee in Washington, DC, consider attending this event:

http://direct.govdelivery.com/SocialMediaSeminar-web

Comment by Leonel B Sarabia on September 7, 2011 at 4:58pm

Kristy, I made a mistake on my comment about posting my thoughts on waste, fraud and corruption within our government. Thanks for the correction. As for social media, used correctly, can make a difference on moving information in real time. A big improvement once it can be linked to Cloud. I apologize for the comment.

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