When I started out as a brand consultant one of the most important mantras I heard was "Your brand is your promise." (The other was, "You have a brand whether you like it or not.")
In the commercial world, branding is clearly an activity undertaken for financial gain. Companies portray an image, hope to pay less for the image than what you take away from it, and pocket the difference between the two.
Personal branding is different. It is commonly thought of as…Continue
He is not a real President of course. But as I watched the "24" season finale I learned much about what makes a person the kind of leader people would give their lives for.
Heller is not a technical expert. He's not a military guy. He isn't aggressive. In fact he's losing his mind to Alzheimer's. But he has the people's loyalty anyway. Here's why:
1) He delegates.
Heller does not pretend to know Jack Bauer's tradecraft (the ins and outs of…Continue
One of the most unethical things a person can do is pretend to be friends with another person, just to use them, gain unfair advantage, or even stab them in the back.
But it happens all the time - it's accepted - and it's even considered a career skill: "professional networking," "climbing the ladder," "learning how to play the political game."
I am fascinated and repulsed by this behavior. Fascinated because it's a skill, it works and it's tempting to want to…Continue
I've been in a couple of federal agencies where performance management was a hot topic and every manager was afraid to touch it for fear of a grievance.
I've been in meetings where the discussion focused on "rooting out the dead wood," and I said, what about recognizing the good wood and I got the look like, come on Dannielle, we all know that poor performance is the problem.
And the opposite, there were those meetings where everybody focused on how bad…Continue