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James Miceli
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  • Bethesda, MD
  • United States
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James Miceli's Discussions

Facebook Ad Campaigns - Driving Likes to "Discover a Career at NIH"

Started this discussion. Last reply by Jocelia Rancy Dec 30, 2012. 8 Replies

At the National Institutes of Health, we're lucky to have a great Social Media team.  We have a great recruiting site, "Discover a Career…Continue

Tags: targeting, likes, ads, facebook

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Latest Activity

James Miceli commented on GovLoop's blog post 'Top 5 Ways to Successfully “Do Lunch”'
"+1 Arnold Palmer is delicious"
Jan 23, 2013
Jocelia Rancy replied to James Miceli's discussion 'Facebook Ad Campaigns - Driving Likes to "Discover a Career at NIH"'
"Good post! also what happens to the audience that is not registered to Facebook?"
Dec 30, 2012
Ben Chambers liked James Miceli's discussion Facebook Ad Campaigns - Driving Likes to "Discover a Career at NIH"
Dec 14, 2012
GovLoop replied to James Miceli's discussion 'Facebook Ad Campaigns - Driving Likes to "Discover a Career at NIH"'
"Couple other good ones from Twitter Andrew Wilson ‏@AndrewPWilson @NIHforJobs Personally still feel that HR one of the areas that .gov could much more effectively use social media cc @govloop  View conversation 36mAndrew…"
Dec 12, 2012
Dana Allen-Greil replied to James Miceli's discussion 'Facebook Ad Campaigns - Driving Likes to "Discover a Career at NIH"'
"You said your goal is to drive engagement with your page--engagement would be measured through comments, post likes, and post shares (as opposed to page likes). In my experience trying to reach a similar goal for HHS campaign Facebook pages (e.g.,…"
Dec 12, 2012
James Miceli replied to James Miceli's discussion 'Facebook Ad Campaigns - Driving Likes to "Discover a Career at NIH"'
"Thanks all!  Great tips!"
Dec 12, 2012
Mary Yang replied to James Miceli's discussion 'Facebook Ad Campaigns - Driving Likes to "Discover a Career at NIH"'
"I don't disagree with Justin about using likes as a metric, but if this is a first stab at something like, a basic metric such as a like may be helpful in measuring initial success. I do agree that a better goal would be the number of resumes…"
Dec 12, 2012
GovLoop replied to James Miceli's discussion 'Facebook Ad Campaigns - Driving Likes to "Discover a Career at NIH"'
"Tip from Twitter @govloop Provide value to the potential "likers" that is in line w/ agency mission. Value is a great magnet :) #gov20 #opengov"
Dec 12, 2012
GovLoop replied to James Miceli's discussion 'Facebook Ad Campaigns - Driving Likes to "Discover a Career at NIH"'
"Couple ideas: -Promote it in your other channels - got an email liist?  Send one email to all saying fan us on Facebook - maybe run prize/giveaway/or special content.  Always include everywhere (in email footer, at events, etc) -You…"
Dec 12, 2012
Justin Herman replied to James Miceli's discussion 'Facebook Ad Campaigns - Driving Likes to "Discover a Career at NIH"'
"I'd recommend forgetting "likes" as your metric -- they are near meaningless when it comes to focusing your social media strategy around recruitment. A better metric would be number of resumes received through Facebook, since…"
Dec 12, 2012
GovLoop liked James Miceli's discussion Facebook Ad Campaigns - Driving Likes to "Discover a Career at NIH"
Dec 12, 2012
A discussion started by James Miceli was featured

Facebook Ad Campaigns - Driving Likes to "Discover a Career at NIH"

At the National Institutes of Health, we're lucky to have a great Social Media team.  We have a great recruiting site, "Discover a Career at NIH."  Come over to our page, and like us!My question today is operational in nature: we're running an ad campaign right now to increase the number of likes on our page.  Has anyone:a) Done this before?b) Have any successful strategies for marketing facebook pages for government agencies?c)…See More
Dec 12, 2012
James Miceli posted a discussion

Facebook Ad Campaigns - Driving Likes to "Discover a Career at NIH"

At the National Institutes of Health, we're lucky to have a great Social Media team.  We have a great recruiting site, "Discover a Career at NIH."  Come over to our page, and like us!My question today is operational in nature: we're running an ad campaign right now to increase the number of likes on our page.  Has anyone:a) Done this before?b) Have any successful strategies for marketing facebook pages for government agencies?c)…See More
Dec 12, 2012
James Miceli liked Alex Tremble's blog post 'Leveraging the strengths we KNOW we have instead of worrying about the advantages we THINK others have'
Dec 5, 2012
James Miceli commented on Andrew Krzmarzick's blog post '30 Ways to Use Social Media and Advance Your Government Career'
"LOL to tip 1 on Internal Networks.  As much as they can seem like a waste of time, it will be us using them that makes them useful."
Nov 16, 2012
James Miceli liked Andrew Krzmarzick's blog post '12 (Almost Fool-Proof) Election Transition Tips for the Savvy Government Employee'
Oct 29, 2012

Profile Information

Current Title:
Management and Program Analyst
Current Agency or Organization
National Institutes of Health
What Best Describes Your Role?
Human Capital
Educational Background (Degree, School):
Villanova University, Bachelors' in Economics and Writing and Rhetoric, minor in English
Profile Links - Blog, Twitter, LinkedIn, Facebook
jammic.blogspot.com

@jamesrmiceli
Topics I Care About
Career, Communications, Fun Stuff, Gov 2.0, IT (Cloud Open Source), Leadership, Pay/Benefits, Telework, HR/ Training, Program Mgmt
My favorite public servant is:
Linda Wallace

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At 8:47am on June 13, 2011, Amy Phillips said…

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