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Most government organizations don’t need to be convinced of the importance of email and its impact in reaching key audiences and getting people to take action. However, not every organization knows how to best measure the results of its outreach or even what metrics are available. Although every organization’s goals and content are unique, there are some basic components you should be measuring to ensure your content is optimized to drive the most engagement.
Below are seven metrics —…Continue
It’s no secret that people’s attention spans are shrinking, and shrinking fast. According to recent studies the average person’s attention span is now only 7-8 seconds long. That means you have roughly eight seconds to grab your stakeholder’s attention and engage them enough to get your message across so they can take action. With messages piling up in your stakeholders’ inboxes, it’s more important than…Continue
As a government agency, serving your stakeholders is at the core of your mission. You have information that your citizens need, and it’s your job as a communicator to get it to them. But getting the right information to the right people at the right time isn’t as simple as sending a letter anymore.
While technology has made communication with the public faster, cheaper, and more dynamic than ever, it’s also created a myriad of challenges as well. Not only because each new digital…Continue