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Mary Yang's Page

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Thomas Buchanan liked Mary Yang's blog post 'Ignore the Emergence of Impact Communications at Your Own Risk'
yesterday
Mary Yang posted blog posts
yesterday
A blog post by Mary Yang was featured

Ignore the Emergence of Impact Communications at Your Own Risk

Written by Scott Burns, CEO & co-Founder of GovDeliverySometimes you can see the sunset, and it is a beautiful thing.  But when the sun is setting on your role and your ability to contribute to the organization you serve, it’s troubling.  That is happening for many public sector communicators, and there is still time to change and turn this disappointing sunset into a…See More
yesterday
Mary Yang liked Emily Jarvis's blog post 'How To Build Powerful Outreach - 3 Part Plan To Success'
yesterday
Catherine Andrews liked Mary Yang's blog post 'Is Twitter the Right Channel for Responding to Customer Service Questions in the U.K.?'
Apr 18
Matt Selbie commented on Mary Yang's blog post 'Is Twitter the Right Channel for Responding to Customer Service Questions in the U.K.?'
"Thanks for the article - Twitter is not the place to receive and act on feedback. The fundamentals are all wrong. Twitter excludes far too many and skewed to the loudest. Moreover the feedback is unstructured so impossible to anayze - hence think it…"
Apr 17
Matt Selbie liked Mary Yang's blog post 'Government Customer Satisfaction Levels Leave Room for Improvement'
Apr 17
A blog post by Mary Yang was featured

Is Twitter the Right Channel for Responding to Customer Service Questions in the U.K.?

While social media has the potential to be a great add-on tool for customer service (communicating with the public through Twitter opens up possibilities for immediate interactions) most U.K. organisations are not using Twitter for direct stakeholder interactions. In fact, even though the majority of U.K. organisations have a Twitter account, only about a third of them are using those accounts to reply directly to customers. The…See More
Apr 16
Mary Yang posted a blog post

Is Twitter the Right Channel for Responding to Customer Service Questions in the U.K.?

While social media has the potential to be a great add-on tool for customer service (communicating with the public through Twitter opens up possibilities for immediate interactions) most U.K. organisations are not using Twitter for direct stakeholder interactions. In fact, even though the majority of U.K. organisations have a Twitter account, only about a third of them are using those accounts to reply directly to customers. The…See More
Apr 16
Mary Yang liked Emily Jarvis's blog post 'Are You An Outreach Winner?'
Apr 15
Mary Yang posted blog posts
Apr 14
A blog post by Mary Yang was featured

New Research Shows Top 3 Ways for Improving Communications in U.K. Government Organisations

In 2014, around 100 U.K. government communication professionals were surveyed to determine the most important trends driving public sector communication with the public and stakeholders. GovDelivery published the results in an e-book, the UK Trends E-book. Here are some of the findings. Naturally, there were varied responses to our survey; however, communicators tended to share the top three trends overall:Focus on…See More
Apr 14
Mary Yang posted blog posts
Apr 11
Thomas Buchanan liked Mary Yang's blog post 'Government Customer Satisfaction Levels Leave Room for Improvement'
Apr 10
Catherine Andrews liked Mary Yang's blog post 'Government Customer Satisfaction Levels Leave Room for Improvement'
Apr 10
A blog post by Mary Yang was featured

Government Customer Satisfaction Levels Leave Room for Improvement

Last week, the Federal Consulting Group (FCG) hosted the 2014 Government Customer Satisfaction Forum. The program was jam-packed with public sector and private sector experts, including:Ross Smith from the Office of Technology for the Veterans Administration spoke on his efforts to increase satisfaction of different tech-related interactionsDr. Forrest Morgeson with the American Customer Satisfaction Index (ASCI) shared the…See More
Apr 10

Profile Information

Current Title:
Marketing Communications Manager
Current Agency or Organization
GovDelivery
What Best Describes Your Role?
Communications
Educational Background (Degree, School):
BA, Mount Holyoke College
MA, University of Sussex (UK)
Profile Links - Blog, Twitter, LinkedIn, Facebook
http://www.reachthepublic.com/
http://www.linkedin.com/in/marycyang
Topics I Care About
Budget, Communications, Fun Stuff, Gov 2.0, IT (Cloud Open Source), Leadership

Mary Yang's Blog

Ignore the Emergence of Impact Communications at Your Own Risk

Posted on April 23, 2014 at 8:30am 0 Comments

Written by Scott Burns, CEO & co-Founder of GovDelivery

Sometimes you can see the sunset, and it is a beautiful thing.  But when the sun is setting on your role and your ability to contribute to the organization you serve, it’s troubling.  That is happening for many public sector communicators, and there is still time to change and turn this…

Continue

Is Twitter the Right Channel for Responding to Customer Service Questions in the U.K.?

Posted on April 16, 2014 at 10:18am 1 Comment

While social media has the potential to be a great add-on tool for customer service (communicating with the public through Twitter opens up possibilities for immediate interactions) most U.K. organisations are not using Twitter for direct stakeholder interactions. In fact, even though the majority of U.K. organisations have a Twitter account, only about a third of them are using those accounts to reply directly to customers. The…

Continue

New Research Shows Top 3 Ways for Improving Communications in U.K. Government Organisations

Posted on April 14, 2014 at 10:00am 0 Comments

In 2014, around 100 U.K. government communication professionals were surveyed to determine the most important trends driving public sector communication with the public and stakeholders. GovDelivery published the results in an e-book, the UK Trends E-book. Here are some of the findings. trends-uk

Naturally, there were varied responses to our survey; however, communicators tended to share the top three…

Continue

Stearns County Shows the Power of Email

Posted on April 11, 2014 at 9:00am 0 Comments

Lowering local crime rates is the goal of every law enforcement agency, but it’s not an easy goal to achieve. Local police departments create crime tip phone lines; however, calling isn’t always the best option to report crimes. And in this more digital world, many citizens prefer to use channels they’re already using. For this reason, Stearns County Sheriff’s department decided to use the power of email to increase citizen engagement. …

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At 10:34pm on November 14, 2011, Clifford Mitchell said…

Help spread the word

Amend the Federal Reserve Act

http://wh.gov/Tf7

http://wh.gov/Tpf
At 9:50pm on September 1, 2011, James E. Evans, MISM, CSM said…

Hi! I'm James and welcome to GovLoop!! Just thought I'd take a minute to share a few links with you. These are guaranteed to help you hit the ground running :)

1 -Check Out Today's Top GovLoop Awesomeness

2 -Find People Doing Similar Stuff

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If you have any questions, I'm here to help.

From one awesomite to another, my very best,

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