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Mary Yang's Page

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A blog post by Mary Yang was featured

Digital Engagement Strategy Series: Measure and Analyze Outreach Results

By John Simpson, Engagement Consultant at GovDeliveryThere are a few basic components that anyone can leverage when beginning to develop the framework for their digital engagement strategy or evaluate an existing one. This blog post is part of a larger series tied to our recent …See More
Friday
Mary Yang posted a blog post

Digital Engagement Strategy Series: Measure and Analyze Outreach Results

By John Simpson, Engagement Consultant at GovDeliveryThere are a few basic components that anyone can leverage when beginning to develop the framework for their digital engagement strategy or evaluate an existing one. This blog post is part of a larger series tied to our recent …See More
Friday
Mary Yang liked Catherine Andrews's blog post 'Using Digital Innovation to Get Back to Your Original Mission'
Thursday
Mary Yang posted a blog post

How To Maintain Trust & Reliability Through Email Branding

By Koi Hernandez, Design Fellow at GovDeliveryJeff Bezos, technology entrepreneur and CEO of Amazon gives a powerful statement of what a brand is, he states “your brand is what people say about you when you’re not in the room.” A brand is simply the first or last impression you leave your stakeholders. It is your reputation. By maintaining a consistent brand, your…See More
Wednesday
Mary Yang posted blog posts
Aug 22
A blog post by Mary Yang was featured

Digital Engagement Strategy Series: Determine a Content Plan (2)

By John Simpson, Engagement ConsultantIf you missed our earlier post, check out part one of our digital engagement blog series. This blog series will go into each of these basics reviewed in our webinar  on…See More
Aug 22
A blog post by Mary Yang was featured

Don’t Reinvent the Wheel: Re-use Your Old Content

We live in a world where “new” gets attention. How often have you focused on “breaking news” or “happening now” stories? You already know generating new content helps to improve engagement with your communications, but you don’t always need to start from scratch to capture an audience. In fact, there are many ways to use what you’ve published in the past to help citizens and stakeholders reengage with your content.Check out four simple methods below to help you put a new spin on something…See More
Aug 20
Mary Yang posted a blog post

Don’t Reinvent the Wheel: Re-use Your Old Content

We live in a world where “new” gets attention. How often have you focused on “breaking news” or “happening now” stories? You already know generating new content helps to improve engagement with your communications, but you don’t always need to start from scratch to capture an audience. In fact, there are many ways to use what you’ve published in the past to help citizens and stakeholders reengage with your content.Check out four simple methods below to help you put a new spin on something…See More
Aug 20
A blog post by Mary Yang was featured

Connecting Your Website and Email Communications to Build Stakeholder Relationships

By Lucas Pillman, Implementation ConsultantFor most public sector organizations, just having a website is not enough when it comes to engaging stakeholders and increasing stakeholder satisfaction. Government communicators need to be constantly driving traffic to that website through multiple channels so that their mission-driven content is consistently being engaged with and used by stakeholders.One way to ensure that stakeholders are engaging with your organization’s website is by connecting…See More
Aug 18
Mary Yang posted a blog post

Connecting Your Website and Email Communications to Build Stakeholder Relationships

By Lucas Pillman, Implementation ConsultantFor most public sector organizations, just having a website is not enough when it comes to engaging stakeholders and increasing stakeholder satisfaction. Government communicators need to be constantly driving traffic to that website through multiple channels so that their mission-driven content is consistently being engaged with and used by stakeholders.One way to ensure that stakeholders are engaging with your organization’s website is by connecting…See More
Aug 18
A blog post by Mary Yang was featured

Digital Engagement Strategy Series: Understand Your Business Goals

By John Simpson, Engagement ConsultantWhat should go into your digital engagement strategy can be a complex and organizationally challenging question. The specifics of your own strategy are usually discovered with some internal “soul searching” and by nailing down exactly what public engagement is for you and your leadership. Yet, there are a few basic…See More
Aug 15
Mary Yang posted a blog post

Digital Engagement Strategy Series: Understand Your Business Goals

By John Simpson, Engagement ConsultantWhat should go into your digital engagement strategy can be a complex and organizationally challenging question. The specifics of your own strategy are usually discovered with some internal “soul searching” and by nailing down exactly what public engagement is for you and your leadership. Yet, there are a few basic…See More
Aug 15
Mary Yang posted a blog post

JPG, PNG or GIF? Which image format should you be using in your digital design?

By Brendan Johnson, Design Intern at GovDelivery As government communicators, often we have to work with design in all formats, especially digital design. But when you need to throw a picture up on your website, into an email, or send out in a social media post, is it a quick and easy process? Do you …Read more →(Visited 3 times, 1 visits today)…See More
Aug 13
Mark Hammer commented on Mary Yang's blog post 'Top 6 Survey Best Practices'
"1) Too many surveys end up being a shopping list of everybody's pet ideas, and the folks tasked with instrument development typically cannot say "No" to suggestions from above.  The result is a disconnected uncoordinated…"
Aug 12
Mary Yang posted blog posts
Aug 12
2 blog posts by Mary Yang were featured
Aug 11

Profile Information

Current Title:
Marketing Communications Manager
Current Agency or Organization
GovDelivery
What Best Describes Your Role?
Communications
Educational Background (Degree, School):
BA, Mount Holyoke College
MA, University of Sussex (UK)
Profile Links - Blog, Twitter, LinkedIn, Facebook
http://www.reachthepublic.com/
http://www.linkedin.com/in/marycyang
Topics I Care About
Budget, Communications, Fun Stuff, Gov 2.0, IT (Cloud Open Source), Leadership

Mary Yang's Blog

Digital Engagement Strategy Series: Measure and Analyze Outreach Results

Posted on August 29, 2014 at 9:30am 0 Comments

By John Simpson, Engagement Consultant at GovDelivery

There are a few basic components that anyone can leverage when beginning to develop the framework for their digital engagement strategy or evaluate an existing one. This blog post is part of a larger series tied to our recent …

Continue

How To Maintain Trust & Reliability Through Email Branding

Posted on August 27, 2014 at 1:00pm 0 Comments

By Koi Hernandez, Design Fellow at GovDelivery

Jeff Bezos, technology entrepreneur and CEO of Amazon gives a powerful statement of what a brand is, he states “your brand is what people say about you when you’re not in the room.” A brand is simply the first or last impression you leave your stakeholders. It is your reputation. By maintaining a…

Continue

Building a Civic Ecosystem

Posted on August 22, 2014 at 4:30pm 0 Comments

By Abhi Nemani, Innovator-in-Residence, GovDelivery

The last four years have seen explosive growth in the civic technology field, and I have been privileged to see it firsthand in my role at Code for America (CfA) since 2010. Earlier this year, when I decided it was…

Continue

Digital Engagement Strategy Series: Determine a Content Plan (2)

Posted on August 22, 2014 at 3:48pm 0 Comments

By John Simpson, Engagement Consultant

If you missed our earlier post, check out part one of our digital engagement blog series. This blog series will go into each of these basics reviewed in our webinar  on…

Continue

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At 10:34pm on November 14, 2011, Clifford Mitchell said…

Help spread the word

Amend the Federal Reserve Act

http://wh.gov/Tf7

http://wh.gov/Tpf
At 9:50pm on September 1, 2011, James E. Evans, MISM, CSM said…

Hi! I'm James and welcome to GovLoop!! Just thought I'd take a minute to share a few links with you. These are guaranteed to help you hit the ground running :)

1 -Check Out Today's Top GovLoop Awesomeness

2 -Find People Doing Similar Stuff

3 -Join a Few of Our Most Popular Groups


If you have any questions, I'm here to help.

From one awesomite to another, my very best,

James E., M.I.S.M.

 
 
 

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