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A blog post by Mary Yang was featured

Don’t Reinvent the Wheel: Re-use Your Old Content

We live in a world where “new” gets attention. How often have you focused on “breaking news” or “happening now” stories? You already know generating new content helps to improve engagement with your communications, but you don’t always need to start from scratch to capture an audience. In fact, there are many ways to use what you’ve published in the past to help citizens and stakeholders reengage with your content.Check out four simple methods below to help you put a new spin on something…See More
22 hours ago
Mary Yang posted a blog post

Don’t Reinvent the Wheel: Re-use Your Old Content

We live in a world where “new” gets attention. How often have you focused on “breaking news” or “happening now” stories? You already know generating new content helps to improve engagement with your communications, but you don’t always need to start from scratch to capture an audience. In fact, there are many ways to use what you’ve published in the past to help citizens and stakeholders reengage with your content.Check out four simple methods below to help you put a new spin on something…See More
22 hours ago
A blog post by Mary Yang was featured

Connecting Your Website and Email Communications to Build Stakeholder Relationships

By Lucas Pillman, Implementation ConsultantFor most public sector organizations, just having a website is not enough when it comes to engaging stakeholders and increasing stakeholder satisfaction. Government communicators need to be constantly driving traffic to that website through multiple channels so that their mission-driven content is consistently being engaged with and used by stakeholders.One way to ensure that stakeholders are engaging with your organization’s website is by connecting…See More
Monday
Mary Yang posted a blog post

Connecting Your Website and Email Communications to Build Stakeholder Relationships

By Lucas Pillman, Implementation ConsultantFor most public sector organizations, just having a website is not enough when it comes to engaging stakeholders and increasing stakeholder satisfaction. Government communicators need to be constantly driving traffic to that website through multiple channels so that their mission-driven content is consistently being engaged with and used by stakeholders.One way to ensure that stakeholders are engaging with your organization’s website is by connecting…See More
Monday
A blog post by Mary Yang was featured

Digital Engagement Strategy Series: Understand Your Business Goals

By John Simpson, Engagement ConsultantWhat should go into your digital engagement strategy can be a complex and organizationally challenging question. The specifics of your own strategy are usually discovered with some internal “soul searching” and by nailing down exactly what public engagement is for you and your leadership. Yet, there are a few basic…See More
Friday
Mary Yang posted a blog post

Digital Engagement Strategy Series: Understand Your Business Goals

By John Simpson, Engagement ConsultantWhat should go into your digital engagement strategy can be a complex and organizationally challenging question. The specifics of your own strategy are usually discovered with some internal “soul searching” and by nailing down exactly what public engagement is for you and your leadership. Yet, there are a few basic…See More
Friday
Mary Yang posted a blog post

JPG, PNG or GIF? Which image format should you be using in your digital design?

By Brendan Johnson, Design Intern at GovDelivery As government communicators, often we have to work with design in all formats, especially digital design. But when you need to throw a picture up on your website, into an email, or send out in a social media post, is it a quick and easy process? Do you …Read more →(Visited 3 times, 1 visits today)…See More
Aug 13
Mark Hammer commented on Mary Yang's blog post 'Top 6 Survey Best Practices'
"1) Too many surveys end up being a shopping list of everybody's pet ideas, and the folks tasked with instrument development typically cannot say "No" to suggestions from above.  The result is a disconnected uncoordinated…"
Aug 12
Mary Yang posted blog posts
Aug 12
2 blog posts by Mary Yang were featured
Aug 11
Mary Yang posted a blog post

Top 6 Survey Best Practices

By John Simpson, Engagement Consultant at GovDeliverySurveys can be a great tool to gather public feedback, project impressions or even program success stories from your key audiences. However, the structure of the survey needs to be well planned in order to increase participation and get the insights you need. Organizations can get caught in the trap of asking too much and losing the…See More
Aug 8
A blog post by Mary Yang was featured

Is it Time to Say Goodbye to Facebook?

So, you finally got your public sector organization on Facebook, you set up a page, and over a few months or years you slowly cultivated a strong group of engaged stakeholders. You were gaining fans, your posts were getting better and better, and everything seemed to be going swimmingly. Then one day you began to notice that the likes and comments didn’t seem to roll in like they used to. You were posting the same types of content at the same times, but it just didn’t seem to be effective as it…See More
Aug 6
Mary Yang posted a blog post

Is it Time to Say Goodbye to Facebook?

So, you finally got your public sector organization on Facebook, you set up a page, and over a few months or years you slowly cultivated a strong group of engaged stakeholders. You were gaining fans, your posts were getting better and better, and everything seemed to be going swimmingly. Then one day you began to notice that the likes and comments didn’t seem to roll in like they used to. You were posting the same types of content at the same times, but it just didn’t seem to be effective as it…See More
Aug 6
A blog post by Mary Yang was featured

Creating Compelling Government Content

In the past couple months you may have heard about popular burrito chain Chipotle’s new marketing campaign. The campaign commissioned ten well-known creatives to write something that could be read in two minutes, then printed that work on the sides of nicely designed Chipotle soda cups and paper bags.The writing tapped the talents of…See More
Aug 4
Mary Yang posted a blog post

Creating Compelling Government Content

In the past couple months you may have heard about popular burrito chain Chipotle’s new marketing campaign. The campaign commissioned ten well-known creatives to write something that could be read in two minutes, then printed that work on the sides of nicely designed Chipotle soda cups and paper bags.The writing tapped the talents of…See More
Aug 4
A blog post by Mary Yang was featured

Mobile Communications Are Here to Stay

When laptops first replaced desktops as the new, go-to digital device, being glued to your cubicle or home office while checking email suddenly became a thing of the past. Now that the number of people owning smartphones has rapidly increased and shows no signs of slowing down, we’re redefining what it means to be truly mobile.As a government communicator, it’s essential that you meet your stakeholders where they are—and in the age of iPhones, Androids, and e-readers, where they are is pretty…See More
Aug 1

Profile Information

Current Title:
Marketing Communications Manager
Current Agency or Organization
GovDelivery
What Best Describes Your Role?
Communications
Educational Background (Degree, School):
BA, Mount Holyoke College
MA, University of Sussex (UK)
Profile Links - Blog, Twitter, LinkedIn, Facebook
http://www.reachthepublic.com/
http://www.linkedin.com/in/marycyang
Topics I Care About
Budget, Communications, Fun Stuff, Gov 2.0, IT (Cloud Open Source), Leadership

Mary Yang's Blog

Don’t Reinvent the Wheel: Re-use Your Old Content

Posted on August 20, 2014 at 11:39am 0 Comments

We live in a world where “new” gets attention. How often have you focused on “breaking news” or “happening now” stories? You already know generating new content helps to improve engagement with your communications, but you don’t always need to start from scratch to capture an audience. In fact, there are many ways to use what you’ve published in the past to help citizens and stakeholders reengage with your content.

Check out four simple methods below to help you put a new spin on…

Continue

Connecting Your Website and Email Communications to Build Stakeholder Relationships

Posted on August 18, 2014 at 9:30am 0 Comments

By Lucas Pillman, Implementation Consultant

For most public sector organizations, just having a website is not enough when it comes to engaging stakeholders and increasing stakeholder satisfaction. Government communicators need to be constantly driving traffic to that website through multiple channels so that their mission-driven content is consistently being engaged with and used by stakeholders.

One way to ensure that stakeholders are engaging with your…

Continue

Digital Engagement Strategy Series: Understand Your Business Goals

Posted on August 15, 2014 at 9:30am 0 Comments

By John Simpson, Engagement Consultant

What should go into your digital engagement strategy can be a complex and organizationally challenging question. The specifics of your own strategy are usually discovered with some internal “soul searching” and by nailing down exactly what public engagement is for you and your leadership.…

Continue

JPG, PNG or GIF? Which image format should you be using in your digital design?

Posted on August 13, 2014 at 10:03am 0 Comments

By Brendan Johnson, Design Intern at GovDelivery As government communicators, often we have to work with design in all formats, especially digital design. But when you need to throw a picture up on your website, into an email, or send out in a social media post, is it a quick and easy process? Do you …

Read more →… Continue

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At 10:34pm on November 14, 2011, Clifford Mitchell said…

Help spread the word

Amend the Federal Reserve Act

http://wh.gov/Tf7

http://wh.gov/Tpf
At 9:50pm on September 1, 2011, James E. Evans, MISM, CSM said…

Hi! I'm James and welcome to GovLoop!! Just thought I'd take a minute to share a few links with you. These are guaranteed to help you hit the ground running :)

1 -Check Out Today's Top GovLoop Awesomeness

2 -Find People Doing Similar Stuff

3 -Join a Few of Our Most Popular Groups


If you have any questions, I'm here to help.

From one awesomite to another, my very best,

James E., M.I.S.M.

 
 
 

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