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Mary Yang's Page

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Mary Yang liked Christine McMahon's blog post '#WeStillComing and Other Insights into Digital Communications'
yesterday
Mary Yang liked Ed Albetski's blog post 'Restaurant Week August 11-17, 2014'
yesterday
A blog post by Mary Yang was featured

Top 7 Email Metrics You Should Be Measuring

Most government organizations don’t need to be convinced of the importance of email and its impact in reaching key audiences and getting people to take action. However, not every organization knows how to best measure the results of its outreach or even what metrics are available. Although every organization’s goals and content are unique, there are some basic components you should be measuring to ensure your content is optimized to drive the most engagement.Below are seven metrics — some that…See More
Friday
Mary Yang posted a blog post

Top 7 Email Metrics You Should Be Measuring

Most government organizations don’t need to be convinced of the importance of email and its impact in reaching key audiences and getting people to take action. However, not every organization knows how to best measure the results of its outreach or even what metrics are available. Although every organization’s goals and content are unique, there are some basic components you should be measuring to ensure your content is optimized to drive the most engagement.Below are seven metrics — some that…See More
Friday
Chaeny Emanavin liked Mary Yang's blog post 'How to Write for Short Attention Spans'
Jul 23
GovLoop liked Mary Yang's blog post 'How to Write for Short Attention Spans'
Jul 23
A blog post by Mary Yang was featured

How to Write for Short Attention Spans

It’s no secret that people’s attention spans are shrinking, and shrinking fast. According to recent studies the average person’s attention span is now only 7-8 seconds long. That means you have roughly eight seconds to grab your stakeholder’s attention and engage them enough to get your message across so they can take action. With messages piling up in your stakeholders’ inboxes, it’s more important than ever…See More
Jul 23
Mary Yang posted a blog post

How to Write for Short Attention Spans

It’s no secret that people’s attention spans are shrinking, and shrinking fast. According to recent studies the average person’s attention span is now only 7-8 seconds long. That means you have roughly eight seconds to grab your stakeholder’s attention and engage them enough to get your message across so they can take action. With messages piling up in your stakeholders’ inboxes, it’s more important than ever…See More
Jul 23
A blog post by Mary Yang was featured

Driving Mission Impact With a More Engaged Stakeholder Base – an ONS Case Study

As a government agency, serving your stakeholders is at the core of your mission. You have information that your citizens need, and it’s your job as a communicator to get it to them. But getting the right information to the right people at the right time isn’t as simple as sending a letter anymore.While technology has made communication with the public faster, cheaper, and more dynamic than ever, it’s also created a myriad of challenges as well. Not only because each new digital communications…See More
Jul 22
Mary Yang posted a blog post

Driving Mission Impact With a More Engaged Stakeholder Base – an ONS Case Study

As a government agency, serving your stakeholders is at the core of your mission. You have information that your citizens need, and it’s your job as a communicator to get it to them. But getting the right information to the right people at the right time isn’t as simple as sending a letter anymore.While technology has made communication with the public faster, cheaper, and more dynamic than ever, it’s also created a myriad of challenges as well. Not only because each new digital communications…See More
Jul 22
Mary Yang posted a blog post

Your Digital Journey Starts Here

Originally Posted on Comm2Point0. By Dave Worsell, Director of Government Solutions at GovDelivery Europe.Every journey starts somewhere.  The easier the first step the faster it becomes to reach the…See More
Jul 17
David B. Grinberg liked Mary Yang's blog post 'How FDIC Drives Online Engagement With Its Programs'
Jul 14
David B. Grinberg liked Mary Yang's blog post 'Best Practices for Improving Your Federal Agency’s Stakeholder Engagement'
Jul 14
2 blog posts by Mary Yang were featured
Jul 14
Mary Yang posted blog posts
Jul 14
Mary Yang posted a blog post

Congratulations to GovDelivery Europe Clients on Their Digital Leaders 100 Awards

At GovDelivery, our main goal is to help you do your work as government communicators better, and we’re consistently impressed at just how good that work turns out to be. We’re always incredibly proud our clients, so when one is officially recognised with an award nomination by an outside organisation we can’t help but contribute to the congratulations!This week, we’re excited that not one, but two GovDelivery Europe clients have been nominated for …See More
Jul 9

Profile Information

Current Title:
Marketing Communications Manager
Current Agency or Organization
GovDelivery
What Best Describes Your Role?
Communications
Educational Background (Degree, School):
BA, Mount Holyoke College
MA, University of Sussex (UK)
Profile Links - Blog, Twitter, LinkedIn, Facebook
http://www.reachthepublic.com/
http://www.linkedin.com/in/marycyang
Topics I Care About
Budget, Communications, Fun Stuff, Gov 2.0, IT (Cloud Open Source), Leadership

Mary Yang's Blog

Top 7 Email Metrics You Should Be Measuring

Posted on July 25, 2014 at 10:00am 0 Comments

Most government organizations don’t need to be convinced of the importance of email and its impact in reaching key audiences and getting people to take action. However, not every organization knows how to best measure the results of its outreach or even what metrics are available. Although every organization’s goals and content are unique, there are some basic components you should be measuring to ensure your content is optimized to drive the most engagement.

Below are seven metrics —…

Continue

How to Write for Short Attention Spans

Posted on July 23, 2014 at 9:59am 0 Comments

It’s no secret that people’s attention spans are shrinking, and shrinking fast. According to recent studies the average person’s attention span is now only 7-8 seconds long. That means you have roughly eight seconds to grab your stakeholder’s attention and engage them enough to get your message across so they can take action. With messages piling up in your stakeholders’ inboxes, it’s more important than…

Continue

Driving Mission Impact With a More Engaged Stakeholder Base – an ONS Case Study

Posted on July 22, 2014 at 8:44am 0 Comments

As a government agency, serving your stakeholders is at the core of your mission. You have information that your citizens need, and it’s your job as a communicator to get it to them. But getting the right information to the right people at the right time isn’t as simple as sending a letter anymore.

While technology has made communication with the public faster, cheaper, and more dynamic than ever, it’s also created a myriad of challenges as well. Not only because each new digital…

Continue

Your Digital Journey Starts Here

Posted on July 17, 2014 at 8:30am 0 Comments

Originally Posted on Comm2Point0. By Dave Worsell, Director of Government Solutions at GovDelivery Europe.

Every journey starts somewhere.  The easier the first step the faster it…

Continue

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At 10:34pm on November 14, 2011, Clifford Mitchell said…

Help spread the word

Amend the Federal Reserve Act

http://wh.gov/Tf7

http://wh.gov/Tpf
At 9:50pm on September 1, 2011, James E. Evans, MISM, CSM said…

Hi! I'm James and welcome to GovLoop!! Just thought I'd take a minute to share a few links with you. These are guaranteed to help you hit the ground running :)

1 -Check Out Today's Top GovLoop Awesomeness

2 -Find People Doing Similar Stuff

3 -Join a Few of Our Most Popular Groups


If you have any questions, I'm here to help.

From one awesomite to another, my very best,

James E., M.I.S.M.

 
 
 

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