Mary Yang has not received any gifts yet
In recent years, social media channels have taken the limelight as the preferred platform for communications and connectivity to the masses. Organizations wishing to disseminate information broadly and efficiently are embracing social media as one of their core marketing tools, even using outlets such as Facebook, LinkedIn and Twitter to pitch press releases to journalists. Many government organizations have followed suit, choosing to broadcast their press releases and other important…Continue
Partnership marketing has become a bit of a buzzword in government communications in recent years, and many organisations are seeing the benefits and getting on board. In his presentation, “Central Government Success Story: Health & Safety Executive (HSE),” at this year’s UK digital communications event, the E-Marketing and Online Evaluation Manager, Gavin Parkinson, shared how partnership marketing has helped HSE spread its message…Continue
In her presentation, “Unitary Government Success Story: Southampton City Council,” at this year’s annual UK digital communications event, Communications Manager Rosanna Coppen shared the story of Southampton City Council’s journey to creating a successful email marketing program.
Prior to switching to the GovDelivery system in July of 2012, all of the Council’s group emailing was done…Continue
With more than 150 attendees, 9 speakers, 520+ tweets with an estimated reach of 90k people, and 1 hour of drinking and networking, the annual UK digital communications event last week adds up to a great success!
Over the next few weeks we’ll take a deeper dive into each of the presentations given by local UK government communicators and industry experts. We could probably fill a small novel with all the…Continue