This article originally appeared in PR Daily.
If you work in the marketing industry (“social media” is not an industry), you’ve probably either read or heard about this anonymous piece in Digiday and either scoffed at or empathized with the author’s plight.
If you haven’t, here are two of the most…Continue
This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World.
For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. It was an inefficient, yet accepted dance at organizations of all shapes and sizes. There was paid media, and there was…Continue