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All Blog Posts Tagged 'communications' (7,167)

Digital Engagement Strategy Series: Measure and Analyze Outreach Results

By John Simpson, Engagement Consultant at GovDelivery

There are a few basic components that anyone can leverage when beginning to develop the framework for their digital engagement strategy or evaluate an existing one. This blog post is part of a larger series tied to our recent …

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Added by Mary Yang on August 29, 2014 at 9:30am — No Comments

How To Maintain Trust & Reliability Through Email Branding

By Koi Hernandez, Design Fellow at GovDelivery

Jeff Bezos, technology entrepreneur and CEO of Amazon gives a powerful statement of what a brand is, he states “your brand is what people say about you when you’re not in the room.” A brand is simply the first or last impression you leave your stakeholders. It is your reputation. By maintaining a…

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Added by Mary Yang on August 27, 2014 at 1:00pm — No Comments

Optimizing Blog Posts: 11 Essential Considerations

Optimizing blog posts requires a fair bit of both art and science. Over the past four+ years, and particularly after working in the WordPress.org platform since the spring of 2013, I've learned a lot both about what TO do and what NOT to do. I've also learned a great deal from regularly curating content created by others.

I recently published the third edition of …

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Added by Courtney Shelton Hunt on August 27, 2014 at 9:22am — No Comments

Jumpstarting Your Community With IT

State and local governments face a challenge when deploying new IT solutions. CIOs must build the right digital services that their constituents demand, and also must design IT systems and architectures that…

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Added by Pat Fiorenza on August 26, 2014 at 9:00am — No Comments

Moving on Up: Advancing Your Government Career

We're all looking to advance our skills, get better at our current job and move up the leadership ladder, but how do you actually do it? Moderated by Steve Ressler, Founder and CEO of Govloop, our online training featured two career coaches who answered your…

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Added by Drew Doggett on August 22, 2014 at 11:30am — No Comments

The Future of New Media (In Government) - In 20 Quick Hits

This week I gave a talk for the Potomac Forum on the Future of New Media. We ended up covering some classic ground so maybe we should just think of this as a moment in time.



Most of the clips are to a YouTube playlist with clips…

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Added by Dannielle Blumenthal on August 21, 2014 at 8:12pm — 1 Comment

Customer Contact Forms: Reducing Complexity is Important for Everyone

I hate it when I'm on a company's website looking for help or support and I reach the Contact Us form and it stretches for miles. It makes me suspect that they are raising the bar for engaging by making me write War and Peace to submit a question or begin an inquiry. Given the huge focus on customer engagement I doubt this is actually the case. I know from having been on…

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Added by Joshua Millsapps on August 21, 2014 at 10:30am — No Comments

Don’t Reinvent the Wheel: Re-use Your Old Content

We live in a world where “new” gets attention. How often have you focused on “breaking news” or “happening now” stories? You already know generating new content helps to improve engagement with your communications, but you don’t always need to start from scratch to capture an audience. In fact, there are many ways to use what you’ve published in the past to help citizens and stakeholders reengage with your content.

Check out four simple methods below to help you put a new spin on…

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Added by Mary Yang on August 20, 2014 at 11:39am — No Comments

Digital Property is “Real” Property: 5 Ways to Treat it That Way

Although we're in at least the seventh decade of the Digital Era, and people realize how integral social and digital technologies are to both our personal and professional lives, there is still a very strong tendency to underestimate the critical role of digital property in managing a brand identity, pursuing goals and objectives, and managing risk. Digital property is often treated as if…

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Added by Courtney Shelton Hunt on August 20, 2014 at 8:30am — No Comments

THE HORROR: The Four Stages of Comms Facepalm

We’ve all been there working in comms, marketing, web and PR… the ridiculous request that gets made of you that is dafter than a box of frogs.

A request or a comment so ludicrous, so inane and so lacking in common sense that it takes all your considerable being to stop yourself from tipping over the desk and shouting loudly: “But that’s just……

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Added by Dan Slee on August 19, 2014 at 6:30pm — No Comments

10 Ways to Leverage Social Media in Your Organization

GovLoop recently hosted an online training session “Does Government Need an Exit Strategy for Facebook?” that explored ways to increase your organization’s outreach through social media.…

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Added by Drew Doggett on August 18, 2014 at 10:30am — No Comments

Connecting Your Website and Email Communications to Build Stakeholder Relationships

By Lucas Pillman, Implementation Consultant

For most public sector organizations, just having a website is not enough when it comes to engaging stakeholders and increasing stakeholder satisfaction. Government communicators need to be constantly driving traffic to that website through multiple channels so that their mission-driven content is consistently being engaged with and used by stakeholders.

One way to ensure that stakeholders are engaging with your…

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Added by Mary Yang on August 18, 2014 at 9:30am — No Comments

Here, Let Me Check That Tweet For You

Today I was thinking about work, and how some people just find it easy to roll through it, just take the money and run. I wasn't ever one of those people. 

It's insane to watch from the outside, actually, because I work in the government and very often the people who do best are quiet, they have some kind of passion outside of the job, and they do what they need to do without getting worked up about it. 

They know that the red tape can kill you if you…
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Added by Dannielle Blumenthal on August 14, 2014 at 11:00pm — No Comments

For Citizen Engagement Professionals When Communication is Not Enough

Citizen engagement operates with a lot of fancy titles like consumer education, consumer protection, client-centered services, outreach, or prevention and preparedness.  In a prior life as an independent consultant, it was called community-based participatory research, and in my current role it is dubbed Community Engagement.  (I must note, “citizen” explicitly denotes a legal status that does not apply to everyone in the community, and generally engagement work leans toward…

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Added by Sida Ly-Xiong on August 14, 2014 at 4:30pm — No Comments

How to Build Partnerships the Right Way

In government, we often talk about the importance of building public-private partnerships. In San Jose, they aren’t just talking about building partnerships – they’re actually doing it.

 

The Silicon Valley Talent Partnership, a facilitator of public private partnerships, is working on ways to leverage Silicon…

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Added by Emily Jarvis on August 14, 2014 at 1:00pm — No Comments

How to Answer that Odious Interview Question: "What Are Your Weaknesses?"

Whether you’re interviewing for an internship or for a job in the Senior Executive Service, your interviewer may ask you that old "What are your weaknesses?" question.  But even interviewers who still ask that widely reviled question recognize its limitations. "No one realistically expects to receive brutally honest answers like, 'I'm below-average intelligence and difficult to work with,' " said Heidi McAllister, an environmental educator who has hired dozens of professionals into…

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Added by lily whiteman on August 14, 2014 at 12:00pm — 6 Comments

ITIF Urges New Music Copyright Legislation

In the early 20th century, you could only listen to music by attending live performances. Then you could listen to it on recordings. Then radio, vinyl, 8-tracks, cassettes, CDs, Napster iTunes and now through various streaming services like Pandora, Rdio, and Spotify.

 

If the technology to record…

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Added by Drew Doggett on August 14, 2014 at 10:00am — No Comments

Playing Telephone With Gov Communication

Did you ever play the game telephone as a kid? It was one of my favorite games, because no matter how hard you tried, the message always got muddled somewhere along the way.

 

Messages from government leaders can also run the risk of a telephone-esque misunderstanding.

 

In the…

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Added by Emily Jarvis on August 13, 2014 at 11:30am — No Comments

Does Government Need an Exit Strategy for Facebook? 6 Ideas From our Experts

The average person spends a half hour every day on Facebook, according to Blog Herald. How do you spend your 30 minutes?

Surely you want every selfie, status update, and post to get attention from your…

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Added by Drew Doggett on August 13, 2014 at 10:30am — No Comments

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