I wanted to share this post with GovLoopers because it's relevant to communicating both on behalf of -- and to -- government agencies. Would love to hear your thoughts:
Part of being a good communicator is bridging the legitimacy gap with your audience. If you send a brochure or a blog post to an Army prospect with outdated images (like soldiers wearing old uniforms that have been phased out or men driving a Cold War-era Russian tank), they just might not see you…
Added by Joshua Aaron DeLung on May 24, 2012 at 9:07am — No Comments
By now, most government communicators have probably seen the Edelman Trust Barometer summaries that keep highlighting that trust in government fell once again. This sounds really terrible for those of us who communicate for the government, but looking deeper into the report shows that this is actually an…Continue
Added by Chris Higginbotham on February 3, 2012 at 12:11pm — No Comments
It's been a while since I've posted anything here. Now that I'm getting back in the saddle, I'm starting with something simple...
When I was at UNC, I remember volunteering as a jury member in a mock trial for the law school. I sat and watched six law students argue a case and I helped render the verdict. I remember nothing about the case, but I do remember RHE.
RHE was a law student on the losing team of attorneys. I know his initials because he had them sewn into the…