All Blog Posts Tagged 'media' (613)

NOTE: This post is…

A special edition of GovLoop’s DorobekINSIDER today. We're LIVE! It's the seventh time we’ve met and we are doing this at least once each month this year. The idea is simple: get smart people together and share ideas because we believe that the real power of information…

I was struck this weekend by a beautiful metro car ad featuring the Partners in Preservation campaign to support 24 historical places in the DC metro area. My interest was naturally piqued by the combination of historic sites (I love history, worked for a museum) and social media engagement (I may or may not be completely in love with Twitter).  This campaign has it all for me, the user.…

I get asked regularly for successful examples of using social media, so here’s one.

Forty years ago, EPA hired photographers to capture our world, with a special focus on environmental issues.  That was the Documerica project.

For the past two years, EPA has invited everyone around the world to repeat that effort, sharing photos with us at no cost, with a special focus on capturing the same scenes originally seen in Documerica. That’s the State of the…

On April 17th, Chris Dorobek was joined by a panel of professionals to talk citizen engagement on this month's…

A special edition of GovLoop’s DorobekINSIDER today. We're LIVE! It's the sixth time we’ve met and we are doing this at least once each month this year. The idea is simple: get smart people together and share ideas because we believe that the real power of…

 Do you experience "Twitter mania" or have withdrawal symptoms when you're not tweeting? 

So many social media users appear to be as addicted to Twitter as to their daily dose of java. However, do you know Twitter best practices? Have any of your…

This topic has come up time and time again here on GovLoop and I felt it was time to revisit the greater discussion involving use of social/new/2.0/3.0/etc technology for the purposes of emergency response, recovery, mitigation, citizen engagement, and so forth through the optic of the PIO.  To this end, an entire world-wide group of professionals has been attempting to get their arms around this use of social media and technology for quite a while now.  Usually refered to as the #SMEM…

Purposes, Personas, Conversations -

Practical Techniques for Everything You Create

April 15, 2013 - 7:00 PM - Pittsburgh, PA

One of the most important contributions of technical writing has been the realization that everything we write is part of a conversation between author and reader. And as we have all moved from paper to screen, from large…

What a difference a few years can make. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. The pendulum has swung the other way, especially in the marketing industry. Everyone wants to be everywhere. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it. And not only do they want it, they want eleventy-billion fans/followers/likes/comments/minions/+1s too. Brands seem to be at…

Transparency is essential for good government. Federal scientists play an important role in fulfilling that mandate by providing critical expertise to decision makers.

The Union of Concerned Scientists new report, …

I bought a newspaper today. I can't remember the last time I did since I acquire all of my news on the internet. If I had a smartphone, I'm sure I'd be even more up to date, being constantly attached to a plethora of information. But today I picked up a copy of the New York Times because, for the first time ever, there is a Latin American Pope.

Faith aside, millions of people…

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Facebook, Twitter, and other platforms are not just social, they are global. Even though US users tend to make up the largest proportion of social media users on these and other sites, the internet makes reaching a global community more and more feasible. While attending a workshop hosted by Social@Ogilvy on this topic, I was struck by the fact that global social media forces brands and organizations to re-examine their cultural awareness. The benefit for marketers is that…

Here is the second blog post on how the use of social media can lead to smarter immigration outcomes. You can find the first blog post here.

I love the discussion of the empowered civil servant. The way I like to think of it is that government has to find a way to operate in a less formal, but still official, way.…

Marketing agencies and branded organizations presenting at and attending Social Media Week DC all seemed to agree on three best practices for social media:

1. Select the correct platforms for your content: If you don’t have a lot of image assets or your story is not told through images, don’t use Pinterest. If you do not have the technical capacity to produce or purchase audio content, don’t start a podcast. Focus on platforms where it makes…

It’s been nearly a week since President Obama’s State of the Union (SOTU) address. Yet many folks are still mesmerized by Senator Marco Rubio’s impromptu and awkward water bottle moment during the official response.

By now, many millions of…