GovLoop recently hosted an online training session “Does Government Need an Exit Strategy for Facebook?” that explored ways to increase your organization’s outreach through social media.… Continue
Added by Drew Doggett on August 18, 2014 at 10:30am —
The average person spends a half hour every day on Facebook, according to Blog Herald. How do you spend your 30 minutes?
Surely you want every selfie, status update, and post to get attention from your… Continue
Added by Drew Doggett on August 13, 2014 at 10:30am —
Now that social media has permeated our everyday lives, government agencies are increasingly using channels such as Facebook and Twitter to connect with the public. But is your organization’s content interesting or engaging enough to keep followers coming back? Consider some of the following the next time you post.
1. Inject fun into your message
Recently, my agency started sharing its job openings on Twitter.… Continue
Added by Melanie Mesaros on August 11, 2014 at 2:30pm —
Anyone who has been involved in social media for any length of time knows that mistakes can and will happen. When it comes to Twitter, mistakes can proliferate through retweets and replies faster than you can say “delete”, and hashtags can take on a life of their own. However, a hasty tweet or hashtag misfire doesn’t have to do permanent damage to your agency’s reputation.
A case of tweet regret can be an opportunity to turn a… Continue
Added by Alix Bowman on July 29, 2014 at 3:46pm —
I think most of us by now have jumped on the Hootsuite train. It's, arguably, the most robust and affordable social media management tool on the market. The following tools can be used in addition to an all-in-one platform like Hootsuite to fill in the gaps.
Have any other free tools to add to the list? Comment below!
Edgerank Checker is a Facebook… Continue
Added by Jera Brown on July 19, 2014 at 3:00pm —
The goal of social media is to turn customers into a volunteer marketing army. –Jay Baer
Just a few years ago social media was seen as an adolescent playground. Selfies, Facebook pokes, and pointless status updates created what seemed to be a cesspool of millennial… Continue
Added by Drew Doggett on July 17, 2014 at 1:00pm —
Fostering effective media relations can be a challenging endeavor for anyone, including public sector communicators. This is due, in large part, to a history of adversarial relations between government and the so-called … Continue
Added by David B. Grinberg on June 30, 2014 at 8:30pm —
By Amy Larsen, Client Success Consultant at GovDelivery (cross post from Reachthepublic.com)
Social media can be a beautiful thing. With unlimited possibilities for connections with billions of people worldwide, friendships can be strengthened, families can connect across the globe, and loyal customers can become raving fans, even friends, of your organization. But like most things, social media has a dark side – the side that lets users openly express…
Added by Amy Larsen on June 25, 2014 at 11:50am —
With all the perpetual hype surrounding the proliferation of social media it appears that traditional media are becoming the unwanted stepchildren in today’s fast evolving mobile, digital and virtual world.
Yet despite a… Continue
Added by David B. Grinberg on June 22, 2014 at 9:00pm —
Public Health professionals and entities are using social media as a tool to engage millions of people around the world concerning today’s most imperative health issues. Social networks such as Facebook, Google+ (G+) and Twitter have millions of people communicating about various topics. Health organizations are using such media tools to disseminate information. “One fact sheet or an emergency message about an outbreak can spread through Twitter faster than any influenza…
Added by Priyanka R. Oza on June 6, 2014 at 11:00am —
I started my career in newspapers – first as a reporter and then later as managing editor for the Newspaper Association of America – and then, after the newspaper industry imploded, I moved onto government contracting, helping agencies with their outreach and communications functions. The dramatic marketplace changes that the newspaper industry faced in the late 1990s and early 2000s, and the industry’s reluctance to adapt and innovate holds many lessons for businesses large and small, as… Continue
Added by Lisa Roepe on May 8, 2014 at 3:34pm —
Speaking to the news media can be a tricky business. This is especially true if you are not a professional communicator, former journalist, or possess other expertise in media relations and communications.
Therefore, the… Continue
Added by David B. Grinberg on April 14, 2014 at 7:30pm —
Here’s a post I wrote for the IC Space, sharing three social media tips for internal communicator. You can read the original posting over on the UK Government Communications Service website. The IC Space is a fantastic place for internal communication professionals across government to learn and network so I… Continue
Added by Helen Reynolds on April 5, 2014 at 9:57am —
Major League Baseball's opening day -- one of the most American days there is. Another American past time: our government. Throwing the ball back to 2011 we can assess where the government is now. Is the government in the minor leagues in 2014?
Originally Posted by Stephen Peteritas on March 29,… Continue
Added by Regan Wedenoja on April 3, 2014 at 9:00am —
Nextdoor (city link) is a promising alternative web-based communications opportunity for local governments and other agencies with physically localized or contiguous client populations.
Where Facebook taught us to talk to people all over the world who we will never meet,… Continue
Added by Gail Griswold on March 28, 2014 at 11:30am —
There’s a multitude of great websites out there that we all secretly have bookmarked and that we find ourselves drawn to for a quick laugh or to waste away some hours of unmitigated boredom.
Indeed, such sites can become the bane of our existence and an outlet for procrastination when there’s work to be done, but the humor engendered by a quick peek, a speedy… Continue
Added by Timothy W. Coleman on March 17, 2014 at 10:08pm —
The data is out, government vendors manage to make money helping the government use social media. In fact, one of SmartProcure’s fellow participants in …
Added by Jen Clement on February 27, 2014 at 11:43am —
As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. Here are 20 more. And another… Continue
Added by Steve Radick on January 6, 2014 at 4:00am —
TJ Walker, Media and Presentation Expert will be sponsored by the Resume Place, Inc. for a two-day class in Baltimore, MD. Learn how to speak before groups, briefings and panel interviews. What you need is Preparation and Practice.
Four years ago, Kathryn Troutman traveled to New York City to practice her popular workshop curriculum, Ten Steps to a Federal Job curriculum, and my media messages with TJ Walker. We took videos and replayed them. We talked about my strengths and… Continue
Added by Kathryn Troutman on November 14, 2013 at 3:55pm —
A special edition of GovLoop’s DorobekINSIDER today. We're LIVE! It's the 11th time we’ve met and we are doing this at least once each month this year. The idea is simple: get smart people together and share ideas because we believe that the real power of information comes when it is shared.…
Added by Emily Jarvis on November 13, 2013 at 9:30am —