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All Blog Posts Tagged 'social' (676)

DorobekINSIDER LIVE: Surviving the Cybersecurity Nightmare - Helping Your Agency Be More Secure

A special edition of GovLoop’s DorobekINSIDER today. We're LIVE! It's the 11th time we’ve met and we are doing this at least once each month this year. The idea is simple: get smart people together and share ideas because we believe that the real power of information comes when it is shared.…

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Added by Emily Jarvis on November 13, 2013 at 9:30am — No Comments

Help EPA Try Out a New Social Tool: Thunderclap?

We (EPA, that is) are using a new tool called Thunderclap.  Thunderclap is one of the systems where GSA negotiated fed-friendly terms of service, and EPA signed it a month or two ago.  I think it has HUGE potential.

 

How it works:

1)      An organizer creates a message to be shared and a date/time it’ll go out.  They also choose a goal: how many people have to sign up for the message to go out.  If you fall short, nothing goes out.  All of that goes on a page on the…

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Added by Jeffrey Levy on October 28, 2013 at 1:30pm — 4 Comments

Do we over measure in government? Plus your weekend reads!

 Leaders are trying to use measurements as their swimming goggles. It is the major technique they are relying on. My beef with measures is that we are not applying them proportionally.  - Martha Johnson. 

You've probably heard the phrase, "measure twice and cut once." But in government it seems like we are measuring eight times.

In the fourth and final part our interview with Martha Johnson we talk…

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Added by Emily Jarvis on October 25, 2013 at 1:11pm — No Comments

The Rights and Performance Culture Clash - Part Three with Martha Johnson

"At GSA I encountered an insidious war between the Rights government and the Performance government.” - Martha Johnson. 

Back in the 1800s the US passed legislation that created the civil service. The objective of the legislation was change the civil service from a rewards system where you got your job just if you voted for someone to a life-long pursuit.

The…

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Added by Emily Jarvis on October 24, 2013 at 11:30am — No Comments

Blockbuster Goals - Why "We're Going to the Moon" Motivates - Part 2 with Martha Johnson

There is no strife, no prejudice, no national conflict in outer space as yet. Its hazards are hostile to us all. Its conquest deserves the best of all mankind, and its opportunity for peaceful cooperation many never come again. But why, some say, the moon? Why choose this as our goal? And they may well ask why climb the highest mountain? Why, 35 years ago, fly the Atlantic? Why does Rice play Texas? We choose to go to the moon. We choose to go…

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Added by Emily Jarvis on October 23, 2013 at 1:00pm — No Comments

We Need a Distraction

storm

In the last decade, there has been a huge explosion in the number of crisis communications experts. (And a similar explosion in crises. I wonder if there’s any correlation there.) Everyone and their mother has something to say about how some agency, organization, company, famous person or regular person should have reacted in their time of need. Cluckers as I’ve called them before,…

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Added by Jim Garrow on October 15, 2013 at 8:32am — No Comments

Content Marketing That Wins: Making Brands, Readers AND Google Happy

Scott SmithNick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND…

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Added by Steve Radick on September 23, 2013 at 3:30pm — No Comments

When Engagement Goes Afoul

Just placing your message in front of people, especially in today’s cacophonous world, simply does not work. Much like we zoom past dozens of billboards on our way to work every day without even noticing that they’ve changed, getting your message out is a poor way to measure how well you’re messaging. Our social marketing friends will tell you that’s a core component to the work that they do: measure success by success…

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Added by Jim Garrow on September 5, 2013 at 8:03am — 1 Comment

A Partial Reading List for PR Students

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Added by Steve Radick on September 2, 2013 at 10:44pm — 1 Comment

EPA & Social Media: What We're Using, What We're Thinking About

EPA leapt into the social media world in July 2007 with our first blog post.  Ever since, we've been working to expand our options.  That's been greatly helped by the terms of service that GSA has negotiated on behalf of all federal agencies (most agreements contain clauses we can't accept as federal agencies for various legal reasons).  See howto.gov for the overarching process and the…

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Added by Jeffrey Levy on August 28, 2013 at 6:00pm — 6 Comments

Social Security Administration cat videos for YouTube featuring SSA website redesign

The following cat videos were posted on the official Social Security Youtube page as well as placed Skip Ads on Youtube to encourage retiring online through our new website.

The SSA website redesign is seen in the video as well.

All cats and voice over talent were…

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Added by Meg Freeburn on August 22, 2013 at 3:00pm — No Comments

Leveraging the power of the crowd - It's not a mob mentality

Crowdsourcing is one of those words that means different things to different people. For our purposes, Daren Brabham defines it as, "Crowdsourcing it an online distributed problem solving and production model that uses the power of online communities to meet organizational needs."

Brabham is an…

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Added by Emily Jarvis on August 20, 2013 at 2:00pm — 1 Comment

Snap - Why Instagram Matters in Gov

A few months back we talked to IBM's Gadi Ben-Yehuda about the business case for Pinterest in government. We discovered Pinterest offered a new way for agencies to showcase their mission. Now GSA has approved terms of service for government to Instagram. 

So…

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Added by Emily Jarvis on August 19, 2013 at 12:30pm — 1 Comment

Great Gov Tweets from this week.

We launched a new government Twitter dashboard called Great Gov Tweets this week. We build the dashboard every day by looking at every tweet sent by federally-managed twitter accounts two days before and then giving them scores based on retweets, favorites, and their audience size.

We do this to identify what kinds of government communication works best. We want to highlight great, effective, mission-driven usage of social…

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Added by Jed Sundwall on August 9, 2013 at 3:30pm — No Comments

Free Webinar: How to Share Great Images on Social Media

We're hosting a free webinar this Thursday, Aug 8, 2013 at 2:00 PM EDT.

Register now.

In the hour-long webinar, we’ll explain why images and infographics are so important on social media, show examples of great communication via imagery, and – most importantly – explain why some images perform better than others. We’ll also leave some time for questions at the end.

Look forward…

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Added by Jed Sundwall on August 5, 2013 at 12:51pm — No Comments

How Non-Profits and Foundations Support Evidence-Based Government

Non-profits, foundations, and universities are enthused by government’s growing interest in the use of evidence and evaluation.  They are chiming in with either support for government initiatives or undertaking their own initiatives. 

 

Some non-profits and foundations are advocates for the use of evidence-based decision-making in different policy arenas, while others advocate use of different tools or techniques for program evaluation. Interestingly, as government at…

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Added by John Kamensky on July 23, 2013 at 5:00pm — No Comments

State, Local, and International Evidence-Based Government Initiatives

The federal government is not the sole player in the growing movement toward the use of evidence and evaluation in the policy decision-making process. 

 

While the federal government is undertaking a number of evidence-based program initiatives, the “moneyball government” movement is broader, encompassing initiatives at the state, local, and even international levels.

 

Examples of State-Level Efforts

Oregon Education.  The…

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Added by John Kamensky on July 17, 2013 at 4:00pm — No Comments

DorobekINSIDER Live: Redefining Management in Government

A special edition of GovLoop’s DorobekINSIDER today. We're LIVE! It's the seventh time we’ve met and we are doing this at least once each month this year. The idea is simple: get smart people together and share ideas because we believe that the real power of information comes when it is shared.…

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Added by Emily Jarvis on July 17, 2013 at 9:00am — No Comments

Where are the Social Work Opportunities in Government?

Social work is extremely important in our society, but particularly so in the federal government. Social workers operate all through the various levels and branches of government as they try to help individuals and families deal with various life problems and issues.

If you are a social worker and are interested in working in the federal government, you should…

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Added by Rob Sanchez on July 11, 2013 at 12:00pm — No Comments

Five Steps to Building an Evidence-Based Culture in Government

OMB’s guidance to agencies on the development of their FY 2015 budgets promises that “OMB will issue a separate memo at a later date that encourages the increased use of evidence and evaluation, including rigorous testing of innovative strategies to build new knowledge of what works.” This encouragement comes on top of a foundation already under development in many agencies.

 

In addition to programmatic initiatives using evidence and rigorous evaluation to make funding…

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Added by John Kamensky on July 10, 2013 at 1:31pm — No Comments

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