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All Blog Posts Tagged 'social' (672)

Blockbuster Goals - Why "We're Going to the Moon" Motivates - Part 2 with Martha Johnson

There is no strife, no prejudice, no national conflict in outer space as yet. Its hazards are hostile to us all. Its conquest deserves the best of all mankind, and its opportunity for peaceful cooperation many never come again. But why, some say, the moon? Why choose this as our goal? And they may well ask why climb the highest mountain? Why, 35 years ago, fly the Atlantic? Why does Rice play Texas? We choose to go to the moon. We choose to go…


Added by Emily Jarvis on October 23, 2013 at 1:00pm — No Comments

We Need a Distraction


In the last decade, there has been a huge explosion in the number of crisis communications experts. (And a similar explosion in crises. I wonder if there’s any correlation there.) Everyone and their mother has something to say about how some agency, organization, company, famous person or regular person should have reacted in their time of need. Cluckers as I’ve called them before,…


Added by Jim Garrow on October 15, 2013 at 8:32am — No Comments

Content Marketing That Wins: Making Brands, Readers AND Google Happy

Scott SmithNick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND…


Added by Steve Radick on September 23, 2013 at 3:30pm — No Comments

When Engagement Goes Afoul

Just placing your message in front of people, especially in today’s cacophonous world, simply does not work. Much like we zoom past dozens of billboards on our way to work every day without even noticing that they’ve changed, getting your message out is a poor way to measure how well you’re messaging. Our social marketing friends will tell you that’s a core component to the work that they do: measure success by success…


Added by Jim Garrow on September 5, 2013 at 8:03am — 1 Comment

A Partial Reading List for PR Students


Added by Steve Radick on September 2, 2013 at 10:44pm — 1 Comment

EPA & Social Media: What We're Using, What We're Thinking About

EPA leapt into the social media world in July 2007 with our first blog post.  Ever since, we've been working to expand our options.  That's been greatly helped by the terms of service that GSA has negotiated on behalf of all federal agencies (most agreements contain clauses we can't accept as federal agencies for various legal reasons).  See for the overarching process and the…


Added by Jeffrey Levy on August 28, 2013 at 6:00pm — 6 Comments

Social Security Administration cat videos for YouTube featuring SSA website redesign

The following cat videos were posted on the official Social Security Youtube page as well as placed Skip Ads on Youtube to encourage retiring online through our new website.

The SSA website redesign is seen in the video as well.

All cats and voice over talent were…


Added by Meg Freeburn on August 22, 2013 at 3:00pm — No Comments

Leveraging the power of the crowd - It's not a mob mentality

Crowdsourcing is one of those words that means different things to different people. For our purposes, Daren Brabham defines it as, "Crowdsourcing it an online distributed problem solving and production model that uses the power of online communities to meet organizational needs."

Brabham is an…


Added by Emily Jarvis on August 20, 2013 at 2:00pm — 1 Comment

Snap - Why Instagram Matters in Gov

A few months back we talked to IBM's Gadi Ben-Yehuda about the business case for Pinterest in government. We discovered Pinterest offered a new way for agencies to showcase their mission. Now GSA has approved terms of service for government to Instagram. 



Added by Emily Jarvis on August 19, 2013 at 12:30pm — 1 Comment

Great Gov Tweets from this week.

We launched a new government Twitter dashboard called Great Gov Tweets this week. We build the dashboard every day by looking at every tweet sent by federally-managed twitter accounts two days before and then giving them scores based on retweets, favorites, and their audience size.

We do this to identify what kinds of government communication works best. We want to highlight great, effective, mission-driven usage of social…


Added by Jed Sundwall on August 9, 2013 at 3:30pm — No Comments

Free Webinar: How to Share Great Images on Social Media

We're hosting a free webinar this Thursday, Aug 8, 2013 at 2:00 PM EDT.

Register now.

In the hour-long webinar, we’ll explain why images and infographics are so important on social media, show examples of great communication via imagery, and – most importantly – explain why some images perform better than others. We’ll also leave some time for questions at the end.

Look forward…


Added by Jed Sundwall on August 5, 2013 at 12:51pm — No Comments

How Non-Profits and Foundations Support Evidence-Based Government

Non-profits, foundations, and universities are enthused by government’s growing interest in the use of evidence and evaluation.  They are chiming in with either support for government initiatives or undertaking their own initiatives. 


Some non-profits and foundations are advocates for the use of evidence-based decision-making in different policy arenas, while others advocate use of different tools or techniques for program evaluation. Interestingly, as government at…


Added by John Kamensky on July 23, 2013 at 5:00pm — No Comments

State, Local, and International Evidence-Based Government Initiatives

The federal government is not the sole player in the growing movement toward the use of evidence and evaluation in the policy decision-making process. 


While the federal government is undertaking a number of evidence-based program initiatives, the “moneyball government” movement is broader, encompassing initiatives at the state, local, and even international levels.


Examples of State-Level Efforts

Oregon Education.  The…


Added by John Kamensky on July 17, 2013 at 4:00pm — No Comments

DorobekINSIDER Live: Redefining Management in Government

A special edition of GovLoop’s DorobekINSIDER today. We're LIVE! It's the seventh time we’ve met and we are doing this at least once each month this year. The idea is simple: get smart people together and share ideas because we believe that the real power of information comes when it is shared.…


Added by Emily Jarvis on July 17, 2013 at 9:00am — No Comments

Where are the Social Work Opportunities in Government?

Social work is extremely important in our society, but particularly so in the federal government. Social workers operate all through the various levels and branches of government as they try to help individuals and families deal with various life problems and issues.

If you are a social worker and are interested in working in the federal government, you should…


Added by Rob Sanchez on July 11, 2013 at 12:00pm — No Comments

Five Steps to Building an Evidence-Based Culture in Government

OMB’s guidance to agencies on the development of their FY 2015 budgets promises that “OMB will issue a separate memo at a later date that encourages the increased use of evidence and evaluation, including rigorous testing of innovative strategies to build new knowledge of what works.” This encouragement comes on top of a foundation already under development in many agencies.


In addition to programmatic initiatives using evidence and rigorous evaluation to make funding…


Added by John Kamensky on July 10, 2013 at 1:31pm — No Comments

How to Tweet Like a Mars Rover

This was originally posted on the Measured Voice blog.

This robot is probably better at Twitter than you. Photo from NASA.

NASA gets to take credit not only for blazing trails into outer space, but also for developing some of the first great examples of social media…


Added by Jed Sundwall on July 10, 2013 at 12:48pm — No Comments

The Thirst for Knowledge

Budgets are tight and travel restrictions remain.  But, it's clear to me that nothing can diminish the thirst for knowledge. 

In my field (which was IT, then was web, then was digital communications, and is now public information), change is rapid-fire.  Expectations run high, and not just those of management.  Now, it's citizen expectations for social and mobile and so much more.

In my training classes, I explain that we have to communicate with our constituents in every…


Added by Carol A. Spencer on July 9, 2013 at 5:39pm — 5 Comments

Is it time for you to take a break from social media?

I am one of those people who considers myself relatively active on social media.

I have been on Facebook since 2007 (it was only available to college students before that and I was already well out of undergrad) and have been an active tweeter since 2009. I am also on LinkedIn and Instagram and Google+ and, up until a few months ago, also had a Tumblr account. Not only do I manage all of these platforms on a personal level, but I am also in charge of updating and engaging on several…


Added by Dorothy Ramienski Amatucci on July 8, 2013 at 1:01pm — No Comments

How The U.S. Government Can Accelerate The Impact Economy

Originally appeared in Forbes in partnership with the Skoll World Forum. Click here for the original article.

Written by: Shrupti Shah, Ross Rocketto, and Rob Terrin

Momentum is building for government to play a larger role in the impact economy, the ecosystem where social entrepreneurs who have sustainable…


Added by Ross D. Rocketto on July 2, 2013 at 11:00pm — No Comments

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