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Steve Radick's Blog Posts Tagged 'social' (26)

You Become What You Measure

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. Here are 20 more. And another…

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Added by Steve Radick on January 6, 2014 at 4:00am — 2 Comments

Content Marketing That Wins: Making Brands, Readers AND Google Happy

Scott SmithNick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND…

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Added by Steve Radick on September 23, 2013 at 3:30pm — No Comments

A Partial Reading List for PR Students

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Added by Steve Radick on September 2, 2013 at 10:44pm — 1 Comment

Eight Conversations Your Customers Want to Have With Your Brand

This post originally appeared on my external blog, Social Media Strategery. While it's focused on private sector brands, these ideas can easily be applied to public sector entities as well.
My…
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Added by Steve Radick on April 14, 2013 at 9:00pm — 2 Comments

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from…

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Added by Steve Radick on April 1, 2013 at 4:30am — 3 Comments

Start Your Community With Role Models, Not Influencers

I just finished reading this article in last month's Fast Company where the CEO of Pinterest, Ben Silbermann, discusses how Pinterest got started, where it's at today, and what its future may hold. In it, they highlight some of the ways in which Pinterest defied best practices when they first started – they didn't include any leaderboards, they didn't highlight the most popular…

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Added by Steve Radick on October 24, 2012 at 9:00am — 1 Comment

What Kind of Online Community Do You Have Behind Your Firewall?

As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll have our own Wikipedia!" Or Facebook…or Twitter – you name it. Unfortunately, as many have already discovered and many more will continue to discover, successful communities are dependent on many variables, from the…

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Added by Steve Radick on January 23, 2012 at 8:30am — 3 Comments

Everyone’s on Facebook, Why Aren’t They on the Intranet Too?

Thanks to all who came to my presentation at the ACMP 2011 conference – as promised you can find my entire presentation here!

 In the fall I wrote a guest post entitled, “But I Don’t WANNA Change” about using change management techniques to encourage the adoption of social…

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Added by Steve Radick on April 30, 2011 at 12:00pm — 5 Comments

The Many Roles of an Internal Community Manager

This post originally appeared on my external blog, "Social Media Strategery." 

When someone in the communications industry refers to a “community manager,” they are usually referring to someone that can manage the online relationships for a particular brand, using…

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Added by Steve Radick on March 16, 2011 at 2:02pm — 6 Comments

The Career Path of the Corporate Social Strategist: An Introspection

This post originally appeared on my primary blog, "Social Media Strategery."



"The Social Media Strategist must choose one of two career paths - build proactive programs now...or be relegated to ongoing cleanup as social media help desk."



Not surprisingly, Jeremiah Owyang… Continue

Added by Steve Radick on November 28, 2010 at 6:36pm — 4 Comments

Activating Your Social Media Second Team

This post originally appeared on my external blog, "Social Media Strategery."



Who gives that big social media presentation if you can’t make it? If you get pulled into another big project and can’t take on that client meeting, who do you send in your place? If you’re on vacation, who picks up where you left off? Who do you rely on to help you implement… Continue

Added by Steve Radick on November 15, 2010 at 8:38pm — 6 Comments

Make Sure Your Social Media Evangelists Feel the Love

This post originally appeared on my external blog, "Social Media Strategery."



While writing my last post, I got to thinking about all of the conversations I’ve… Continue

Added by Steve Radick on October 5, 2010 at 9:25am — 5 Comments

Do You Have What it Takes to Change Government and Create Gov 2.0?

As I've said many times before, Government 2.0 isn't about technology, but what that technology enables. When the TSA rolls out an initiative like the IdeaFactory, developing and implementing the technology is the easy part (disclosure: my company has supported the IdeaFactory project). When the GSA implements the Better Buy Project, getting… Continue

Added by Steve Radick on September 9, 2010 at 12:01pm — 5 Comments

Identify the Right People to Manage Your Social Media Initiatives

This post originally appeared on my external blog, "Social Media Strategery."



Who leads your organization’s social media initiatives? Is it someone who rose up and took the role or is is someone who was assigned that role?



Social media isn’t something that… Continue

Added by Steve Radick on August 11, 2010 at 10:00am — 9 Comments

Managing Your Time While Managing Your Social Media

This post originally appeared on my external blog, "Social Media Strategery."



Thanks to Katie Mercado, I had the opportunity to give a presentation on time management and social media at today’s…

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Added by Steve Radick on June 22, 2010 at 8:51am — 3 Comments

Interested in Being at the Tip of the Spear? Be Prepared for…

This post originally appeared on my external blog, "Social Media Strategery."



Over the last three years, I've met a lot of people who are their organization's social media evangelist, lead, POC, pioneer, ninja, guru, etc., and I've met many others who are aspiring to take on that role. Hell, I even wrote… Continue

Added by Steve Radick on April 18, 2010 at 6:30pm — 9 Comments

The “Getting Started with Government 2.0” Guide

A slightly more graphically intensive version of this post originally appeared on my external blog, "Social Media Strategery."



In the last few months, I’ve received an increasing number of “hey Steve, how would you recommend someone get started in social

media or Government 2.0?” emails, and I’ve gotten tired of sending out…

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Added by Steve Radick on April 5, 2010 at 3:27pm — 8 Comments

Social Media isn’t a Prerequisite for Open Government

This post originally appeared on my external blog,“Social Media Strategery.”





Open Government/Government 2.0 is about more than wikis, open data, Twitter, Web 2.0, or social media—it is about the strategic use of technology to transform our government into a platform that is participatory,… Continue

Added by Steve Radick on February 19, 2010 at 9:46am — No Comments

You Can't Separate the 'Social' from Social Media

This post originally appeared in Federal Computer Week on Feb. 17, 2010.



With all the media coverage of internal, behind-the-firewall social — excuse me, professional — networking platforms, such as NASA’s Spacebook, the Defense Department’s… Continue

Added by Steve Radick on February 17, 2010 at 7:30pm — 4 Comments

Gov 2.0 Jobs, Moves, and Opportunities

This post originally appeared on my external blog,“Social Media Strategery.”



Inspired by Jeremiah Owyang’s excellent “On the Move” series of blog postings meant to track and congratulate folks who get promoted, move, or accept new exciting positions in the social media community, I wanted to… Continue

Added by Steve Radick on January 27, 2010 at 10:13am — 5 Comments

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