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Courtney Shelton Hunt's Blog (89)

Pinterest Optimization: The Value of a Pinventory

Summary: For individuals and organizations using Pinterest for professional purposes, creating and managing a "pinventory" is a recommended best practice that enables you to reduce unnecessary duplication, improve board focus and content, and better manage new pins going forward. This post provides suggested steps and related tips, as well as an Excel inventory…


Added by Courtney Shelton Hunt on October 29, 2013 at 7:30am — No Comments

Taming the Emailstorm II: 11 Ways to Better Manage Incoming Emails

Summary: Part II of a three-part series offers 11 tips to better manage incoming emails throughout the day - both at your desk and when you're on the go - so you don't feel like all you're doing is triaging messages from others. …


Added by Courtney Shelton Hunt on October 28, 2013 at 10:00am — 2 Comments

9 Pinterest Pointers for Organizations

Summary: If you’re contemplating establishing a Pinterest presence for your organization, or are just getting started, the nine pointers in this post will help you develop a plan for managing your engagement both initially and over time. These tips are primarily targeted to organizations that aren't focused on individual consumers (i.e., BtoB enterprises,…


Added by Courtney Shelton Hunt on October 22, 2013 at 10:30am — No Comments

Social Media: Old Wine in New Bottles?

Summary: We often refer to social media as "new tools for doing old things." In fact, it was the tagline for The Denovati Group's predecessor, Social Media in Organizations (SMinOrgs). Like many simply stated ideas, it can be subject to (mis)interpretation, including equating the idea with "old wine in new bottles." This post explains the concept's genesis…


Added by Courtney Shelton Hunt on October 16, 2013 at 7:30am — No Comments

The Early Bird Gets the Worm, but the Brave Bird Gets... the Fries?!?!

Summary: Using a bird metaphor, this post discusses the importance of taking calculated risks to achieve goals, as well as the costs associated with risk aversion. The lessons offered are both timeless and uniquely relevant to the adoption of social and digital technologies. Additional lessons are welcome. (…


Added by Courtney Shelton Hunt on October 14, 2013 at 10:30am — No Comments

Taming the Emailstrom Part I: 11 Ways to Control Email

Summary: Part I of a three-part series offers 11 basic suggestions to help you control email. Tips are provided for setting a strong foundation, managing the flow of messages, and clearing your inbox. Part II outlines ways to manage email throughout the day, and Part III offers tips for better email creation and delivery. Additional recommendations are welcome. (…


Added by Courtney Shelton Hunt on October 8, 2013 at 7:30am — 2 Comments

Hiring Social Media Experts: Guidance for (Rookie) Buyers

Summary: Most people would agree that hiring social media experts – whether you’re looking for a consultant or to fill an in-house role – is a dicey proposition, especially for buyers who aren’t very digitally sophisticated themselves. This post provides general guidance for organizations looking to hire consultants, contractors, and/or employees to lead and help with social…


Added by Courtney Shelton Hunt on October 3, 2013 at 7:30am — No Comments

Social Media Experts: Why Organizations Need Them

Summary: Many people are critical of the notion of social media experts, falsely claiming they don’t exist – and by extension implying they aren’t necessary. These criticisms, combined with the pervasiveness, low cost, and relative ease of use of social technologies, lead many people to assume (also falsely) that DIY and “give it to the intern” approaches are effective strategies for…


Added by Courtney Shelton Hunt on October 1, 2013 at 9:51am — No Comments

Digital Era Careers: Putting Things in Perspective

On September 12, 2013 I had the pleasure of speaking to both MBA and undergraduate students at the University of Michigan's Ross School of Business. I was invited by professors Mary Hinesly and Amy Young to give a presentation entitled Your Digital Era…


Added by Courtney Shelton Hunt on September 26, 2013 at 7:00am — No Comments

4 Big Barriers to Social Media Adoption: Key Research Findings

The results of a unique and ground-breaking research study (n=644+) indicate four main barriers to increased adoption of social technologies in organizations: lack of knowledge and understanding, unprepared leadership, fear, and the absence of a well-grounded business case. This post highlights those findings and offers recommendations for overcoming the barriers. It also…


Added by Courtney Shelton Hunt on September 24, 2013 at 9:00am — No Comments

Digital Era Lessons from “The Old Phone on the Wall”

The anonymous story of "The Old Phone on the Wall" offers five Digital Era lessons about technology and human connection. This post shares the story and highlights the lessons. Readers are invited to share their take-aways from the tale as well. (Phone image from Bill Barber)


In the summer of 2012, someone shared the story of "The Old Phone on the Wall" in a Facebook group…


Added by Courtney Shelton Hunt on September 19, 2013 at 7:00am — No Comments

10 Digital Era Truths (that still must be realized)

This post reminds readers – especially technology hold outs – of ten Digital Era truths that individuals, organizations, and communities must accept and (eventually) embrace. Other truths are welcome.

In the summer of 2011 I wrote a blog post about the vital role social and digital technologies played in the planning and execution of a road trip in the American West (…


Added by Courtney Shelton Hunt on September 17, 2013 at 7:30am — 5 Comments

Tech Tip: Installing and Using the LinkedIn Bookmarklet

One of the most powerful features of LinkedIn is the ability to share online resources via status updates, in groups, and/or with individual contacts. Doing so allows professionals to open a dialogue about the topic being shared and learn from others in their fields. The LinkedIn bookmarklet is a great tool to facilitate this sharing; however, many people are either unaware…


Added by Courtney Shelton Hunt on September 12, 2013 at 7:30am — No Comments

The Social Media ROI Challenge: Are We Making Progress?

(August 28, 2013) This post addresses the social media ROI (return on investment) question, focusing in particular on whether we're making progress in terms of the challenges put forth by organizational leaders and other experienced professionals who have been resisting increased digital engagement. Playing off the ROI acronym, it provides alternatives for interpreting the ROI argument. It then…


Added by Courtney Shelton Hunt on September 9, 2013 at 7:30am — No Comments

Wordle Tips for Rookies: Why, Where, What and How

Wordle is a great – and free! – resource for creating word clouds. This post offers a primer for organizations and individual professionals in particular that addresses Why, Where, What, and How and shares specific Wordle tips. Additional tips, examples and applications are welcome.


Most everyone knows what a word cloud…


Added by Courtney Shelton Hunt on September 5, 2013 at 7:00am — No Comments

Social Media Engagement: 9 Reasons Why Less is More

In the time-crunched, information-overloaded, do-more-with-less world we work in, maintaining the right level of social media engagement is a daunting proposition. For individuals and organizations just getting started, it can be completely overwhelming – there’s so much to do! This post strives to reduce some of the barriers to social media engagement by illustrating the importance…


Added by Courtney Shelton Hunt on September 3, 2013 at 7:00am — 5 Comments

"Social Media" is SO 2009! 7 Proposed Digital Terminology Upgrades

At the risk of inspiring unresolvable semantic discussions, this post offers seven examples of digital terminology that should probably be replaced and/or removed from the lexicon and suggests both existing and new alternative terminology to use instead. It also includes some of the dialogue that followed its original publication on the former blog. What other proposed changes would you…


Added by Courtney Shelton Hunt on August 22, 2013 at 10:30am — 1 Comment

It’s Time to Get Serious about Digital Technology

(August 19, 2013) Even though we're entering the fifth decade (or more) of the Digital Era, many organizational leaders and other senior professionals have still not fully grasped what that means in terms of their own digital technology awareness, literacy, and engagement. This post offers seven recommended actions that leaders (and others) should commit to immediately and…


Added by Courtney Shelton Hunt on August 19, 2013 at 10:30am — 2 Comments

LinkedIn Endorsements: What You Can and Can't Manage

The LinkedIn Endorsements feature has become very popular, even though it has not been universally well received. No matter what you may think of them, it appears they may become a permanent feature of LinkedIn profiles. This post addresses some of the logistical challenges of managing endorsements by providing an overview of which aspects can and can't be managed. It concludes with a request for…


Added by Courtney Shelton Hunt on August 6, 2013 at 12:10pm — 3 Comments

The Social Media Quiz (SMQ): Assessing Sophistication

The Denovati Social Media Quiz (SMQ) has been one of the most popular SMART Resources we have created. Now approaching its fifth year of use, the third version generally represents the universe of social media sites and tools and can be used to quickly capture people’s knowledge and experience. This post provides an overview and a link to the latest version of the quiz on…


Added by Courtney Shelton Hunt on July 31, 2013 at 10:45am — No Comments

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