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Dick Davies's Blog – July 2010 Archive (6)

Inbound Marketing – Good Book!



Inbound Marketing – Get found using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah is a fast, two hour read with a lot of good points.



We differ about building websites, blogs,… Continue

Added by Dick Davies on July 26, 2010 at 1:28pm — No Comments

Value Added Flow Analysis



How to consistently take up to 80% of the time out of a process



History Counts

Just like the story of the Easter Ham, how many of us seen behaviors and

beliefs that over time had significantly departed from best practices?



Perhaps even practiced a few ourselves?



“I don’t know who discovered water, but I’m pretty sure it wasn’t a

fish,” highlights how hard improving your situation is when you are… Continue

Added by Dick Davies on July 24, 2010 at 10:58am — No Comments

The Commodity/Breakthrough Curve



How do you energize a commodity situation...take it to a breakthrough?



Turns out that prior experience has a lot to do with it. This morning I

was talking with a client who has an incredible track record for

creating new opportunities for common commodity products.



He and I share an almost mystical belief that eventually customers will

ask for anything. Remember when cell phones were free? Who would have

thought the… Continue

Added by Dick Davies on July 20, 2010 at 2:41pm — No Comments

Sales Quota



(With Bruce Goldstein)



Sales quotas are often misused when they are administered by people who misunderstand the sales and buying process. Effective sales quotas are

part of a performance enhancing environment, not a blunt instrument for

non-selling observers to harass the horses.



Realizing that true sales professionals sell for money and recognition

provides a better base for understanding how to use quotas… Continue

Added by Dick Davies on July 15, 2010 at 3:34pm — No Comments

The Beginning of Wisdom

“I don’t like Twitter” (Blogger, WordPress, LinkedIn, Facebook, email)



“Have you ever used it?”



“No.”



Starting any new technology can be threatening, especially if you talk yourself into feeling threatened.



Starting to compete in government markets, or using open source software can make me feel the subject is so vast it’s like trying to watch an IMAX movie from way too close to the screen.



My solution is to focus on any smaller specific… Continue

Added by Dick Davies on July 9, 2010 at 3:10pm — No Comments

Who Participates And What People are Doing Online


businessweek.com — A nice chart of who participates online, and what they're doing -- data from Forrester Research

http://www.businessweek.com/magazine/content/07_24/b4038405.htm

Added by Dick Davies on July 1, 2010 at 6:41pm — 2 Comments

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