GovLoop - Knowledge Network for Government

30 Ways to Use Social Media and Advance Your Government Career

How do you leverage Facebook, GovLoop, LinkedIn, Twitter and Google to advance your career?  In this presentation that I delivered this past Thursday (and which was made possible by MPA@UNC), I shared more than 30 ways to do just that. You can listen to the recording below and follow along with the slide presentation. 

1. What happens on Facebook does not stay on Facebook.
2. Fix your pics.
3. Protect your privacy.
4. Be strategic with lists.
5. Don't take it personal.



1. Find colleagues doing similar work.

2. Become recognized as an expert in your field by writing a blog or responding to questions.

3. Read guides and infographics.

4. Use the curated search tools at Jobs.GovLoop.

5. Sign up to participate in the GovLoop Mentors Program.

6. Check out tips at Rock Your Resume.

7. Attend online and in-person training.



1. Update your profile.

2. Connect weekly to expand your network.

3. Give details when you invite colleagues to connect.

4. Leverage groups to stay attuned to people in your field.

5. Recommend your colleagues regularly.

6. Utilize Answers to ask and respond to questions.

7. Integrate with Slideshare, blogs, Twitter, etc.


1. Tweet like an expert.

2. Use Twitter hashtags.

3. Connect with recruiters and employers

4. Build a relevant network.

5. RT regularly.

6. Leverage lists.

7. Listen and learn.



1. Search yourself.

2. Set up alerts.

3. Get a reader to get organized.

4. Talk "face to face" with Google+ Hangout.


Internal Networks (like Yammer, Chatter and

1. Yes, you should use them.

2. Be helpful when you're there.

3. Position yourself as a thought leader.

4. Interact with senior leaders.

5. Strive for balance (use it, but not so much that people question it).


What tips would you add?

What are your success stories in using social media for professional advancement?



The University of North Carolina School of Government’s online Master of Public Administration, MPA@UNC, is a groundbreaking degree program designed for working professionals and others seeking to advance their careers in public service while retaining the freedom and flexibility to honor their current commitments.You no longer need to choose between a full-time program and a full-time job, or between a part-time program geographically nearby and a top-ranked program.




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Tags: career, gl_onlinetraining, gl_training, human resources


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Comment by Earl Rice on December 23, 2013 at 10:14am

I find it very ironic that, in the featured blogs today, there is one that advocates the use of social media and the establishment of social connections and friendships as the most effective means to advance one’s career, versus a blog concerning the Merit System Protection Board and their survey results showing the rampant propensity for hiring managers to use favoritism over merit principles in hiring and promotions, and thus the commission of prohibited personnel practices.  This should be very ironic to everyone.  And, it further emphasizes the woes in our government in the grandeur scheme of things (almost all governments, be it local or Federal, have some sort of merit principle rules for hiring and promotion).  Maybe this is why morale in the government(s) is dropping like a lead balloon, our government(s) are in debt beyond recovery (i.e. Detroit declaring bankruptcy, with more to follow, and I don’t even want to go into the Federal Debt), we have Federal Agencies just running amuck in direct violation of the Rules of Law and the Constitution, and our economy is showing such dismal performance.  Maybe we should just scrap all the Merit Principles and just go back to the spoils/patronage system as it was before 1883, since it is obvious governmental hiring officials can’t handle a civil service based upon anything like Merit Principles. 

So let’s just stop the charade of even trying to have merit principles if social connections and favoritism are the preferred medium to advance one’s career.

This is also very indicative of how low the influence of Human Resources has gone and how broke Human Resources is government wide to allow favoritism, nepotism, cronyism, and all the other “ism’s” to flourish in what is supposed to be a Merit System.

Comment by Christina Scheltema on February 26, 2013 at 6:16pm

This is helpful, even after the fact.  Wish I'd caught the webinar live!

Comment by Kimberly Denz on November 28, 2012 at 12:26pm

Loved the webinar, Andy! Thanks so much!

Comment by Taylor Fitzpatrick on November 20, 2012 at 7:22pm

I think it is great that you covered the conversational aspects of social media - it isn't always about what you can do for you but about participating and engaging in the social aspects of the platforms. This really does capture the top things people can do to boost their career through social media. Well done Andrew!

Comment by Jennifer Bledsoe on November 19, 2012 at 3:34pm

I attended this webinar and found it very helpful! 

Comment by Amy on November 18, 2012 at 9:59pm

excellent summary and presentation!

Comment by Terrence (Terry) Hill on November 16, 2012 at 5:08pm

Great webcast Andy and some great tips!  I think that government folks are just now realizing the true value of social media!  Who is counting?

Comment by James Miceli on November 16, 2012 at 3:38pm

LOL to tip 1 on Internal Networks.  As much as they can seem like a waste of time, it will be us using them that makes them useful.

Comment by David B. Grinberg on November 16, 2012 at 2:32pm

Andy, regardless of the whether it's 30 or 35, you gave an AWESOME presentation during yesterday's webinar.  The info you provided is timely, informative, and instrumental for those seeking to maximize social media to boost their careers.  Nice job!


Comment by Andrew Krzmarzick on November 16, 2012 at 10:54am

How many of you actually counted to make sure there were at least 30? :-)

How many of you are annoyed that there are actually 35 and think I should change the title? ;-)

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