I think most people have had the feeling sitting across the table from someone that the only thing they are interested in is how much of a deal they are going to get, what’s in it for them, or some other obvious self-interest. I don’t have an issue with this to a degree.
The fact is that self interest plays a large role in many of the things we do on a daily basis and on some level our survival is based on acknowledging and acting on self interest. I think everyone should recognize and respect the self-interest of others. Getting compensated for your talents and labor keeps a roof over your head, food on the table and enables us to share with others. I certainly don’t have an issue with that on any level.
What frustrates me is the Conqueror. The person who isn’t simply interested in ensuring they get their due, but that they achieve victory. They start with a view of the world that is essentially a pie and then spend their life trying to ensure they can eat as much of it as possible. This is not my preferred partner and I think people who take this view of life and business will miss many of the opportunities that come with being a Creator.
Creators see the world as the ingredients that go into the pie and spend their lives attempting to make the biggest pie. Of course as the pie gets bigger you need more hands to help knead the dough, add ingredients and best of all do the taste testing. I don’t think that people are stuck forever in one role or another and I know that I have been tempted on many occasions to become a Conqueror because I tried to create something and failed or I ended up with the small half of the pie. To this point I think I’ve done a good job of resisting this urge because I simply do not see it as a sustainable path forward in terms of growing your business or your personal success.
Below I’ve listed three tips for taking the Creator’s view on any situation:
The world is full of copycats and copycats are the ultimate conquerors. If your strategy is to be the cheapest, they attempt to be cheaper still. This is a zero sum game based on execution and operational excellence. This almost always favors the entrenched party. Thinking outside the box and finding a new way to create value may be easier than following a more traditional path of attempting to do the same thing someone else is doing just better.
Are you a Creator or a Conqueror? Which behaviors are encouraged in your organization? I know that many sales organizations promote conqueror type behavior. Is there a way around this?