No, and it’s not going to be good enough for any business either. The only possible exception will be some very small business owners. The new messaging system will be rolled out by Facebook over the course of the next months and begins today with an invite-only group of users.
The rumors around this new email system have been flying around the blogosphere for a while with the common belief that this would be a Google Gmail killer. Zuckerberg stated today that ”this is not an email killer” and was pretty clear that it also was not a Gmail killer either.
Facebook’s new messaging system, which was code-named Titan, brings together email, SMS (text messages), instant messaging (IM), and Facebook status messages into a social inbox where the most important messages are displayed in front of you. Similar to Google’s Priority Inbox, Titan will attempt to remove the noise from your inbox following these basic rules:
Borrowing from the concepts of the failed Google Wave product, your messages between you and an individual, or you and a group, will all be contained within a single thread. IMs, SMS messages, and emails will all be displayed within this single thread providing you with an ongoing history of your relationship with this other person or group. For this to work Facebook will have to do a stellar job with search.
Messaging routing behavior is very simplistic, as I noted above in terms of where messages arrive by default. Note that:
It is going to take months for this to rollout to all 500+ million Facebook users during which time Facebook will continue to improve upon the underlying service, add features, improve usability.
My advice to you is to spend more time using the messaging with an eye towards how this could work for your business. You have a couple of years so there is no rush, of course.
My advice to Facebook is to:
I am certain this list will grow a lot as we all get our hands on Titan. In the mean-time, are there other things you are wondering about?
Originally posted on Government in Action.