Today, technology is a critical component to transform and modernize government to truly create a 21st century government. For our year-end report, the GovLoop team set out to explore what technology trends shaped 2012 to help agencies meet organizational goals. The report also includes best practices, case studies, and identifies which trends will shape government technology in 2013. This post will highlight one of those core trends, social media.
The report below includes a survey from 250 members of the GovLoop community, and interviews with Bernie Mauzer, Chief Information Officer, Department of the Interior, Jim Ropelewski, Chief Procurement Officer, Department of Education, Linda Cureton, Chief Information Officer, NASA and Malcolm Jackson, Chief Information Officer, Environmental Protection Agency. Be sure to check out the entire report below and related resources on the guide landing page.
Facebook Town Halls and Google Hangouts With the President: Social Media in 2012
Now more than ever, government officials are leveraging social media to bring themselves closer to the people they serve. Government agencies are increasingly leveraging social media to directly communicate with citizens, boost their public image, and get feedback from the community.
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On June 30, 2011, Mayor Emmanuel became the first mayor of a large city to host a live online forum to answer his citizens’ questions and hear their concerns. It became the first of now three Facebook Town Halls hosted by the Mayor.
The first town hall touched on issues of the budget and general concerns about the city. His next Facebook Town Hall had a more specific focus on education. The Mayor asked citizens to submit questions online at www.AskChicago.org before the meeting so he could prepare to address them. His latest town hall, which was held on May 1, 2012, was to discuss Rahm’s first year in office. The meeting was an effort to gain insight from the people he serves on how to keep the city moving forward. These virtual town meetings provide a way for the Mayor to show his community that he prioritizes their needs.
President Obama’s Google Hangout
President Obama has made “open government” a priority. This January, the White House hosted the first Presidential Google+ Hangout. The President took in questions from the White House’s YouTube channel and used Google Hangout to speak live with citizens.
Even though the questions were screened ahead of time, the off-the-cuff nature of a Hangout was a risky move for the President. Fortunately, the event went smoothly and without any inappropriate questions, and the President came out of the Hangout with a boosted image as an approachable public servant.
Public outreach through social media can boost your agency’s image and improve your agency’s function by tapping into the needs of the public. Social media offers a variety of ways to communicate directly with citizens, and it is in your agency’s advantage to utilize these tools.
How does your agency stack up? Compare your social media presence to other agencies with our Government Social Media Leaderboard.
The GovLoop Guide: Government Technology Year in Review
|Agile Government||Cloud Technology||Turning Data into Power||Expansion of Mobility||Social Government|
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