State governments are beginning to focus on website analytics, something we here at GovLoop are very familiar with. They are taking advantage of Google Analytics, a free tool which assesses hits and traffic, to determine how people are utilizing their websites. States like California are even publishing these statistics right on their homepages for people to view.
California has created a dashboard which allows users to see how many people are on any given California website at that time. On weekday afternoons, there could be as many as 40,000 users logged in. There are also 2.4 million monthly visitors via mobile devices, which equates to 12% of total traffic.
The statistics have practical applications, like getting an idea of which programs and agencies are the most contacted by citizens. 5% of all visitors to California government websites are frequenting the states Employment Development Department, likely because of 11% unemployment in the state.
Joseph Morris, the Center for Digital Government’s lead analyst believes this is an effort to promote open government. He says:
“States are looking to better serve the needs of their citizens by delivering information in a variety of formats including real-time data feeds, local-based services and through social media,”
Will you encourage your state government to make this type of data available? Do you find the data useful?