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How-To: Run A Gov't Agency Twitter Feed - TSA Example

TSA Blogger Bob on @tsablogteam's Twitter Presence

Why Engage?
-Engage the Public
-Debunk Myths and False Allegations
-Explain the Why of Policies and Procedures
-Humanize Workforce
-Defend the Agency
-Announce New Initiatives

Twitter - Like throwing a stone in a pond

Twitter Tips
-Refrain from tooting thine own horn
-Be responsive
-Establish a relationship with followers
-Add links to your Tweets
-Don't be a robot
-Take the negative Tweets in Stride

Don't
-Don't tweet too much
-Don't retweet without giving credit
-Avoid arguments

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Tags: communications, gov20, government 2.0, how to, how-to, how-to-tweet, open government, opengov, tech, twitter

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