I'm with Minnesota State Parks and Trails, a division of the MN DNR. We have an active Facebook page with a solid strategy behind it, a YouTube channel, and we tweet. What we don't have is any kind of plan for what kind of content goes to which channel, how to use which channel and when, or who the primary audience is in each space.
Does anyone have a social media strategy they can share that helps to define these things? I've done a kabillion searches and found lots of strategies for individual channels (like we have for Facebook), but none that really integrate multiple channels into a single plan.
How does your agency determine when something goes on Facebook or gets tweeted, pinned, tumbld, etc.?
(Extra credit if you can also explain how you dovetail your social content with your subscription/e-newsletter services!)