GovLoop - Knowledge Network for Government

New Public Administration Review article out: A Three-Stage Adoption Process for Social Media Use in Government

Together with my co-author Professor Stuart Bretschneider I wrote an article that was just published for early view by Public Administration Review (PAR). In this article, we develop a model of social adoption in the public sector. Here is the abstract:

Social media applications are slowly diffusing across all levels of government. The organizational dynamics underlying adoption and use decisions follow a process similar to that for previous waves of new information and communication technologies. The authors suggest that the organizational diffusion of these types of new information and communication technologies, initially aimed at individual use and available through markets, including social media applications, follows a three-stage process. First, agencies experiment informally with social media outside of accepted technology use policies. Next, order evolves from the first chaotic stage as government organizations recognize the need to draft norms and regulations. Finally, organizational institutions evolve that clearly outline appropriate behavior, types of interactions, and new modes of communication that subsequently are formalized in social media strategies and policies. For each of the stages, the authors provide examples and a set of propositions to guide future research.

 

Full reference:

Mergel, I. and Bretschneider, S. I. (2013), A Three-Stage Adoption Process for Social Media Use in Government. Public Administration Review. doi: 10.1111/puar.12021



Original post

Views: 175

Comment

You need to be a member of GovLoop - Knowledge Network for Government to add comments!

Join GovLoop - Knowledge Network for Government

Comment by Ines Mergel on March 27, 2013 at 1:00pm

Wiley has made the full article available for free until May: http://onlinelibrary.wiley.com/doi/10.1111/puar.12021/full

Comment by Ines Mergel on March 8, 2013 at 12:06pm

Hi Daniel, the paper is available in the "Early View" section on the Wiley homepage. Email me and I will send it to you?!

Comment by Daniel Bevarly on March 8, 2013 at 11:00am

Ines - I look forward to reading. Can we download the complete article? I looked at PAR March/April issue but could not find it. Probably "user error" on my part. Is there an open link available? Thanks.

Comment by GovLoop on March 7, 2013 at 8:50am

Congrats!

© 2014   Created by GovLoop.

Badges  |  Report an Issue  |  Terms of Service