Welcome to GovLoop Insights Issue of the Week with Chris Dorobek where each week, our goal is to find an issue — a person — an idea — then helped define the past 7-days… and we work to find an issue that will also will have an impact on the days, weeks and months ahead. And, as always, we focus on six words: helping you do your job better.
On the DorobekINSIDER this week:
Issue of the Week: Government and Pinterest
The General Services Administration has approved the terms of service for Pinterest—meaning that federal agencies could start to use the site to engage with citizens. (Click here for our interview with GSA's Betsey Steele.)
But what will that new social media tool actually do for citizen engagement?
Gadi Ben-Yuda is the innovation and social media director at the IBM Center for the Business of Government. He has posted his 10 ideas for government pinterest right here. Check it out. And he told Chris Dorobek on the DorobekISIDER program that Pinterest is in some ways a visual twitter.
"Pinterest in a lot of ways is like Twitter. But the big difference is that with Twitter you are sharing text. By contrast what Pinterest does is share a little image. People can then click on the image and see it blown up and additional textual context. They can then share that image with their followers by pinning it. Basically it's the difference between scanning text with your eyes and scanning pictures," said Ben-Yuda.
"The Smithsonian has a number of different boards. For example it has one with a picture of Rosie the Riveter for Women's history month and one of Harriet Tubman for Black history month. Both pages have been pinned over a hundred times."
Similar to the Smithsonian the Postal Service has pages dedicated to its stamp collection. For example it has pages of the 50 years of Christmas stamps, the Love Series and Stamps for Children featuring bugs bunny and the Incredibles. If you are looking for pictures of stamps it is easier to scan through a Pinterest stream than a Twitter one."
Pros and Cons
Pro: If you are looking for something visual and you don't know exactly what it might be then you can go to Pinterest and search. It's much more visually appealing.
Con: It is not a great place for deep engagement or rapid response. It is much more niche than Twitter or Facebook.
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