hard humbling when I have to say, “Damn, the US Army* did that right.”
The US Army’s Office of the Chief of Public Affairs, Online and Social Media Division created a handbook on how
to use social media. How Army leadership can use social media. How to consider OPSEC (operational security) concerns about geotagging photos, check ins, or comment submissions. How to use social media in a deployed environment. How to use social media for crisis communications. How to effectively use US Army branding on official pages. Even some of that Holy Grail - how to measure the effectiveness of social media.
“How To.” Not “Don’t Do.”
Damn. They did it right. They didn’t just do it right, they did it brilliantly right.
So fellow GovLoopers, let's benchmark off of the Army’s approach and talk about our best practices about using social media for the workplace. Many organizations have a Facebook/Twitter/Flickr/LinkedIn account for external purposes. But let’s go further –
Let’s develop our own “How To” guide for how to use such tools to increase productivity amongst and within an organization. Many across government and industry are looking for a repertoire of stories about how social tools can do more than just make us happy at work – they can help us make our work better.
Some questions for the community -
- - How have you used collaborative or social media tools on your project? How did it affect how your project ran? What would you do differently?
- - When a wiki is created, how does it make the work process and product better?
- - When employees come to a community and talk about what they're working on, how does the interaction with the community make that product better, tighter, and make the product come out faster?
- - How has your organization used e2.0 tools successfully? What are the key pieces that need to be wrestled with up front in order to make such tools effective? What skills are needed in order to make the platform, and the program, work?
Let’s do some of our own knowledge management: What's worked and what hasn't worked from the programmatic side of collaboration tools.
Let’s demonstrate govvies know how to do it right. And do it brilliantly right.
*good natured inter-service rivalry only