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This might be the best 7 minutes I've spent today.

 

The brilliant Chris Flink of IDEO shares thoughts on how Suckiness is an Opportunity. 

 

LOVE THIS QUOTE:  (a beauty, IMHO):

 

"Next time you bump into something sucky, embrace its suckiness.  Lean into its suckiness.  Obsess over every detail of its suckiness."

 

And so with that he gives us:

 

Views: 11

Tags: Chris Flink, IDEO, innovation, just for fun, miscellaneous

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Comment by Carrie Cisek on December 23, 2010 at 3:27pm

Inspiring! Approaching life by embracing suckiness is very empowering.

 

Comment by Andrew Krzmarzick on December 23, 2010 at 9:16am

See a problem.

Don't complain.

Create a solution.

Comment by Jeremy Greene on December 23, 2010 at 9:03am
Great find Lauren.  It's a great point that is often overlooked (finding inspiration in crappy products/experiences).
Comment by Elliot Volkman on December 22, 2010 at 8:03pm
I think he just defined optimism as a sales method. Brilliant!
Comment by Megan on December 22, 2010 at 6:13pm
My sister's bday is Xmas day.  I've reposted it to her Facebook site.  Hilarious!
Comment by Sam Allgood on December 22, 2010 at 2:44pm
I agree Lauren ... well worth viewing

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