Shout out to team – First things first, Andrew wanted to make sure that @richmorey got a shout-out for leading the project along with Mike Ahmadi and Bill Trefzger (and Andrew). Love the spirit and focus on sharing the recognition. That’s cool.
SAMHSA.gov upgraded its website on Friday to better support and align with its agency’s new strategic initiatives. The most compelling new feature of the site is the publications section which provides a one-stop shop for mental health, substance abuse prevention and addiction treatment information, materials, and publications.
Why did you do it? What was the impetus to move forward with a redesign?
• Enter their personal information only once, instead of each time they place an order.
• Access their account information anywhere, anytime.
• Store favorite addresses in a personal address book.
• Track, cancel, or repeat an order from their personal order history.
• Create a favorites list and store it for future visits.
In addition to these new features, the new publications site was expressly built with the flexibility to incorporate additional features such as publication-level rating and commenting and API development.
Where did you look for inspiration in the redesign? Other favorite gov’t websites or commercial/non-profit websites?
What did it take to execute? Time/budget/staff?
The redesign was part of a larger, long-term project to consolidate previously duplicative efforts so it is hard to pull out the web component alone. The goal though is to create overall increases in efficiency so that not only are we providing a better product and service to the public but we are also doing it at a lower cost.
Do you have tips for other agencies attempting a redesign? Key success factors? Things you’d change if you had to do it over again?
What are some of the most popular activities on SAMSHA.gov? What do people use it for?
I love the landing page promoting the redesign with people being able to sign-up when launched and spread the word about the launch. Reminds me of a lot of consumer websites that have a landing page before launch. Can you talk about the concept and why you decided to go with this approach?
There are actually several reasons why this has value. First, it provides our existing audience and regular visitors insight into the coming change. Our core group of repeat users are really part of an extended SAMHSA community and keeping these organizations and individuals in the loop about upcoming changes is just part of being a good member of the community. Second, success in the era of social media is very much based to making your content sharable. By including sharing tools on the placeholder page, we are tried to make it as easy as possible for people to help us get our message out. Finally, from a more practical perspective, the placeholder page allowed us to establish a url prior to launch that was able to help with Search Engine Optimization (SEO) efforts for the new site.