I just finished reading this article in last month’s Fast Company where the CEO of Pinterest, Ben Silbermann, discusses how Pinterest got started, where it’s at today, and what its future may hold. In it, they highlight some of the ways in which Pinterest defied best practices when they first started – they didn’t includeRead… Read more »
IBM Center for the Business of Government recently issued a report that provides some very interesting social media insights for federal agencies: which agencies have the highest Klout rankings. If you are not familiar with Klout, it essentially measures your overall social media influence. For example, when you create content or engage through social networks,Read… Read more »
Earlier today, I had an exchange with Steve Radick and Christopher Whitaker about the nature and value of Klout scores (embedded below). I’ve spoken before about what Klout scores mean, how to use them, and when to ignore them, but I wanted both to share my current thinking, and hear your thoughts in a mediumRead… Read more »
Here’s a snippet from my new post at WhoRunsGov at the Washington Post. Click on the link below to read the entire thing. In the not-so-distant past, a big concern for a PR firm or pollster was “is their client’s message getting across?” In the social media world, the new question is “Are they influential?”Read… Read more »
This last week, The Boston Globe covered Klout scores in the “Ascent of Social-Media Climbers.” The article by Beth Teitell shows how important digital reputation tools have become in the “real world.” Teitell states that individuals have even been fired for low reputation scores. As a social media user (GovLoop and beyond), how do youRead… Read more »
There has been quite a bit of noise around services measuring a users influence and overall impact within the social media space. Services such as Klout and SocialSprout, both of which I use, keep track of a users reach & influence within a network. While these ranking are extremely interesting (and I promise, you WILLRead… Read more »
A new analysis of government Twitter accounts in San Francisco shows that the most interactive are also the most influential. Of the 35 accounts surveyed last week (excluding political accounts by elected officials and inactive accounts), 11 are graded either above 99 by TwitterGrader, or above 20 by Klout, two of the most trusted TwitterRead… Read more »