Rephrasing for Results: Matching Your Words to the Way Your Audience Thinks
Experimenting with multiple wording options to see which one performs better can help you communicate in ways that match how your target audience is thinking.
Posts Tagged: psychology
The “Stay Home” Paradox: Do Nothing, See Nothing, Feel Nothing
The cause-and-effect dynamic with the pandemic is hard to discern among all the noise. Let’s amplify the message that we have the ability to exert control over what happens. Mitigating the spread of COVID-19 is within our control. Make the linkages between good behaviors and good outcomes a core part of the broader communications signal.
Creativity: Easier Every Time
Some things never get easier. The first moment of getting into a cold swimming pool. Resisting the box of donuts lurking in the office break room on a Friday morning. Dealing with difficult people. But some things do, and zoning into your creative mind is one of them. So next time you feel like there’s… Read more »
Positively Serving the Needs of the Public
When something works well (including government), it become invisible. Learn how to retrain negativity bias in our brains.
Government Communications: How Not to Be Evil
I’m going to keep this quite short considering this is post about obedience, public sector managers, the nature of evil and social media. I’m going to argue how findings of a few psychological studies suggest the modern communications person needs to be more in touch with ‘the people’ avoid being complicit in evil acts. ARead… Read more »
Mind Readers and The Psychology of Excess
Seeing a number of senior officials in the last year “ousted,” I find it sort of scary the risks and travails that executive leadership can entail. There are so many good, hardworking people at GSA making progress for the Government in terms of property management, contract management, fleet management, and more, that it was aRead… Read more »
Meet Ella- NASA Dryden’s New Therapy Dog
By Kathy ChristianEmployee Assistance ProgramNASA Dryden Flight Research Center I am a clinical psychologist at NASA’s Dryden Flight Research Center at Edwards Air Force Base in California. I have been manager of the center’s Employee Assistance Program (EAP) for 12 years. Image Right: Ella, NASA Dryden’s new therapy dog. The EAP office at DFRC isRead… Read more »
Self-Esteem and Facebook/Twitter
X-posted to WordPress – not really government related, but Social Media related: We all remember the pseudo-psychology of the 80s when Self-Esteem issues were identified and the concept beat to death as a crutch for young up and coming emergent adults when we suffered failures in life. As we approach the end of this decade,Read… Read more »