Yearly Archives: 2010

A Year in Review: Top Ten for Government 2.0 in 2010

Andrea Di Maio writes: 9. U.S. Open Government Plans Last year I was not hugely complimentary of the Open Government Directive in the US. Although an important step, as it recites, toward greater transparency, collaboration and participation, it made openness a compliance rather than a business issue for several agencies. The main purpose was notRead… Read more »

Give Them What They Need! Are You Reaching Your Audience?

‘Your speak with individuals; you sell to organizations; and you live by referrals’ – a friend noted in a recent conversation about professional service firms. Are we meeting the needs of each of these functions in our communications with clients and prospects. ? I’d say yes when meetings were face-to-face and we were a primaryRead… Read more »

FedInsider: Dueling Books Reflect Procurement Experts’ Personalities

Dueling Books Reflect Procurement Experts’ Personalities Self-published books used to be the domain of the mediocre and the desperate. Mostly they were low-rent affairs, cheaply produced. They served pretty much the vanity of their publishers, and looked it. No more. Nowadays would-be authors have an astonishing variety of online social tools to spread the wordRead… Read more »

Engineering Virality

Today, I came across this excerpt on “engineering virality,” which, ironically, has been on my mind for the past few days. My conclusion? Virality can’t really be engineered or replicated with any more confidence than a new movie, book, or pop song can be guaranteed to top the charts. Instead, you’re much more likely toRead… Read more »