Posts Tagged: census bureau

This One Trick Will Help You Better Define Your Customer

As government communicators, we’re best serving the public when we’re thinking about our customers as smaller groups — defined, just for example, by geographic location, specific needs or languages spoken — and communicating directly with those groups. Simply put, our services are more impactful when our audiences are understood.

4 Ways to Convince Your Colleagues to Broaden Their Definition of Customer

Technology has made it easier and more efficient than ever to reach the public, so continue working with your colleagues to connect more people to their work through dissemination. Every day, go to work thinking about your customers and how you can do a better job on their behalf.

When Hacking Helps

Hackers, hackers everywhere. If you’ve been following the news recently, the “hacker” label probably doesn’t give you a warm-fuzzy sensation. But hackers aren’t always bad guys. To the software development community, hacking simply means taking a piece of code and altering it. It can be used for wrongdoing, but it can also be used toRead… Read more »

Big Data for Workforce Diversity & EEO

Last week the U.S. Census Bureau released the long-awaited data rich Census 2010 EEO Tabulation. This is the closest thing to Big Data available for workforce diversity and equal employment opportunity (EEO). The tabulation is the most comprehensive and unique tool of its kind in assessing EEO nationwide based on a broad range of acuteRead… Read more »