Quick read from American Marketing Assocation on how to recession proof your marketing: http://www.marketingpower.com/ResourceLibrary/Documents/Content%20Partner%20Documents/Copernicus/Dos_and_Donts.pdf Most applicable comment that translates across all areas is the quote from Mary Best West, CMO of Kraft Foods, “Walking in the shoes of your consumers is the key to keeping products moving during a recession…And I am talking about walkingRead… Read more »
Just in case you haven’t seen this presentation from a Bev Godwin, Director, USA.gov & Web Best Practices, Office of Citizen Services, U.S. General Services Administration on Government and Social Media (from March 2008), I wanted to forward along: http://www.usa.gov/webcontent/documents/Government_and_Social_Media.pdf It has some good examples of how social media is being used in U.S. GovernmentRead… Read more »
Hi everyone, Wahoooo!!!!!!! What a great game!! We went to the grocery store & I bought a slice of pizza to drop in my empty pit after being out on my motorcycles without lunch, so the girl at the register asked why I wasn’t watching the game & If I was recording it. I saidRead… Read more »
The International Budget Partnership released today the Open Budget Index (OBI). The UK scores first on the provision of budget information to its public, followed by South Africa, France, New Zealand and the United States. On the other hand, 80% of the surveyed governments fail to provide sufficient information on the budget to its public.Read… Read more »
Click HERE for Episode 14 This week Mack is mad…at phony cop bloggers. Hear his rant and see what can be done about this awful syndrome. Mack then tells us how the Swedes used Google to ruin a cash crop. We get feedback! We love feedback. Morgan talks about the growing Hezbollah threat inside theRead… Read more »
I write a personal blog with the goal of advancing Government 2.0 ideals and adoption. A post this week, “Nickname? Lose It,” generated a lot of discussion. You can read and comment on it here. The GovLoop audience is much broader than the folks my blog reaches on its own. And if you haven’t checkedRead… Read more »
[Update Feb 4, 2009: I’ve created a GovLoop group and kiva lending team.] Have you heard of the microfinancing concept? The basic idea is that by making very small loans to entrepeneurs in developing areas, you help them help themselves and contribute to the local economy. Thanks to Craig Newmark, founder of craigslist,com, I learnedRead… Read more »
The interview below is with Matthew Stephen Worner (GovLoop’s Bureaucrat on Sports, the Hokie Guru). Matthew was one of the inaugural bloggers on GovLoop. My appreciation is great and sincere for Matthew taking the time to do this interview. Where were you born and raised? I’m from Mayville, North Dakota, which is about 60 minutesRead… Read more »
The Hokie Guru hasn’t posted much as of late because he’s back in another accounting class (and his last one). The Hokie Guru is trying to convert to the auditor job series (Office of Personnel Management qualifications right here) in the federal government. Let’s get right to it… the Hokie Guru’s favorite movie this yearRead… Read more »
The President’s Transparency Memo is inciting all kinds of buzz. A couple of interesting podcasts from public radio this week: Kojo Nnamdi: The Future of Government Transparency Michelle Martin Tell Me More: A Text Message From the President?