Jeremy Ames

Malcolm Gladwell’s Tipping Point explores how “social epidemics” get started and spread (from fashion trends to teen smoking). Why some messages are so “sticky” and others fall flat. While reading the book I started considering how the concepts might apply to my job, working for EPA’s radon program, and I had the idea to do an online video contest, which worked out quite well. I’ve started Gladwell’s next book “Blink”, no big ideas yet, but still interesting.