Twitter? You’re wasting your time on Twitter? Yes, you need some prioritization, my friend. My thoughts are that priorities need to be made. Like no twitters except first in the a.m. or last at p.m. (although I refrain from it entirely), or only when something spectacular needs to be communicated. Yammer, what the heck is yammer? It’s just like any other process …what’s the cost/benefit ratio? with the commodity being time. That said, I understand how this can all be overwhelming. I kept a log for a week to decide what 2.0 format was best for me. It will probably need to be reassesed soon. The bottom line, like with everything is — what gives you the biggest bang for the buck? (she says as she joins yet another 2.0 platform….lol!)