If you want objective feedback from GovLoop users, you need to come up with a “customer survey”.
Properly done, a survey asks customers the same questions and, by doing so, provides data instead of a collection of anecdotal opinions in response to an essay-question.
Even when you use the “crowd-sourcing” approach to improving GovLoop, you still have to then ask the users if a particular step “works for them”.
Just the fact that membership is increasing (for now) doesn’t mean that GovLoop members are also highly satisfied. Having the highest number of customers does not guarantee future success (or prevent future failure). Just ask AOL and GM.
I suggest you ask about “customer surveys” at the GovLoop group on “:Building Effective Performance Measures”: