I think there should be virtual gifts that only you (and whomever else becomes your admins, community managers, etc.) should be able to give. You should only give them out sparingly, and only to people who do extraordinary things here on GovLoop (criteria to be determined by you). There should be some virtual gifts that appear on people’s pages that become a badge of honor, not just a fun way of building community. For example, there should be some virtual gift that you give to someone, let’s say John Doe, I go to John Doe’s page, and I see the golden GovLoop (like a lasso or something) and I immediately know that he got that because he did something VERY cool to help the GovLoop community.