I agree with all of the points before, but I think the differentiator between a good post and brilliant post is a challenge to the reader – not just actionable steps but a call to action with inspiration to do something greater than what has been done before. For instance, take my colleague Steve Radick’s Twenty Theses for Government 2.0: Cluetrain Style. Most people on GovLoop have probably read it by now, but that post evoked a feeling that we were all a part of something bigger and should do our darndest to advance our cause.