239764

#85322

Thomas Fiffer
Participant

A brilliant blog post has three essential elements: originality, pithiness, and resonance. Either the topic or the approach to it must be novel. The post can’t drag on; each sentence needs to be packed with meaning. And the end result must be that the post resonates with the reader – enough to compel the reader to talk about it and share it through e-mail and social networks.