Steve Lunceford

Ari’s point, though, is valid (and what I was trying to get at here: https://www.govloop.com/forum/topics/govloop-logo-just-like?commentId=1154385%3AComment%3A749120)

The naked G loses too many of the brand elements to be a good button (you lose part of the name by dumping the L, you lose the arrows that visually represent the loop and you lose the gold color cues from the brand pallette). Simply adding the gold L to that button would remedy, or even adding the arrows around the g (as they provide visual representation of the loop and bring back the gold element). The naked G just doesn’t cut it for me. Perhaps if GL scales to Facebook prominence it can then take the “one initial” route – kinda like Madonna, Bono or Sting.