If were to open up GovLoop a bit and allow people to view content without signing up, my hunch is that we’d get a lot more lurkers. More people would benefit from GovLoop as they’d find us more easily…but they may be less likely to become active members. So what’s the process/incentive for getting them to join?

– Irresistible conversations that they can’t NOT join?
– Content contests that encourage people to join and participate?
– The ability to vote on content (not yet a function, but just thinking “pie in the sky”)?
– Member incentives…like when you’re part of an alumni association and get special deals?

What are your ideas?