Steve, first let me congratulate you on being bold enough to bring this question to the floor. I like Gwynne’s comment, that “it was painful to watch”. In all actuality, each contestant represented a very specific area of truth in many many government agencies and or states across the country. The power of this piece was the message and the power of the video. Until Government Agencies come to a place that from the Acquisition community to the Secretary level and every GS 15 and above agree that government must re-establish its brand and invest dollars into marketing and rebranding their agencies, congress and the senate are always going to in some cases be unfairly accused of distrustful, lazy, and consumers of taxpayers hard earned dollars that have little to show after the investment. And the longer we have full unemployment, the louder and more divisive this distrustful gap will widen. I am personally (for the record) on the side of government workers who work hard. But I see way too much that is not changing on how government is failing to successfully engage especially small businesses to participate in solutions, services and products that can help to change the negative perceptions. I believe the OGD in its most mature and optimal form is government’s only answer for Change.
We at Open Government TV, (small business, minority owned firm) established ourselves for this very reason, to try and help government rebrand itself utilizing the precepts of the OGD. After almost 10 years of federal government business development experience, and nearly five years working in Government Whitman’s administration, where we under the administration abolished the Department of Commerce and formed an “in but not of market driven Commerce & Economic Growth Commission”. We operated like a corporation, had a CEO, a COO and there were 12 of us that were hired to represent 12 selected industry sectors and our results; we created 400,000 new jobs during that period of time. Some of the agencies especially like the Commerce Department (or at least the Minority Business Development Agency) should consider. The Better Buy Pilot project is as close as it comes to this market driven initiative and this is why I welcome supporting the expansion and advancement of this program. Its the best model I have seen to help Government change its brand depicted on this video.
Under the Commerce and Economic Growth Commission, we branded, marketed and targeted our marketing to industries that would create jobs.
It was under this market driven approach, that we attracted corporations like Shering Plough to move to New Jersey, Merck, Fed Ex, Continental Airlines to expand into NJ. Companies like Home Depot took advantage of our new brownfields policy (that I helped to develop the marketing program for). We should all, (particularly those of us in the Gov Loop community), find our selves continuing to idea share and then develop authentic collaborations. If we fail to, then in my opinion, (only because you ask for it), fail the President and his vision to have an Open Government.
The characters in this rather funny but shameful spoof are real people representing that they work for real leaders from agencies who typically have been politically appointed to lead because of their campaign efforts and contributions, but choose not (or even have the capacities to inspire, and implement innovation, efficiencies, and collaborative productivity models that empower, grow a professional’s ingenuities and interests to excel.
Thats my story, and my experience causes me to stick with it.
Thanks for the ask Steve. Great question. If anyone wants to talk further, we can be reached at
202-449-7705, [email protected] and we invite you to visit us at our ever changing (but not fast enough website) http://www.opengovtv.com